|
| Academy for Chief Executives Workshop, Manchester |
|
*******************************
|
| Breakfast to help businesses 'Stay in the Helicopter' keynote |
|
South Oxon and Vale of White Horse District Councils
Cornerstone Arts
25 Station Road
Didcot, Oxon, OX11 7NE
Wednesday 19 January 2011
7.30 am and 9.30 am
More information
|
| Staying in the Helicopter - the key to profitable growth Workshop |
|
Footdown
Esher
Wednesday 9 February 2011
10.00am - 1.00pm
More information
|
| Staying in the Helicopter - the key to profitable growth workshop |
|
The Scottish Institute for Business Leaders
MacRoberts LLP
Capella, 60 York Street
Glasgow G2 8JX Scotland
Tuesday 15 February 2011
8am to 1pm
More information
|
| Staying in the Helicopter - the key to profitable growth keynote |
|
Thames Valley Chamber of Commerce Business Breakfast
Aylesbury Waterside Theatre , Exchange Street,
Exchange Street,
Aylesbury, Bucks, HP20 1UG
Friday 18 February 2011
7.30am to 9.15am
More information
|
| Staying in the Helicopter - the key to profitable growth workshop |
|
The Scottish Institute for Business Leaders
New Drumossie Hotel
Old Perth Road,
Inverness, IV2 5BE, Scotland
Tuesday 22 February 2011
8am to 1pm
More infiormation
|
| Staying in the Helicopter - the key to profitable growth workshop |
|
The Scottish Institute for Business Leaders
The Carnegie Conference Centre,
Halbeath Road,
Dunfermline, Fife, KY11 8DY Scotland
Thursday 24 February 2011
8am to 1pm
More information
|
| Business Growth & Leadership Masterclasses |
|
Karachi, Lahore, Islamabad, Pakistan
7th to 11th March 2011
More information
|
| Staying in the Helicopter - the key to profitable growth keynote |
|
Business Scene
City of London
Thursday 24 March 2011
6pm
more information: Warren Cass
|
| Staying in the Helicopter - the key to profitable growth keynote |
|
The Late Breakfast
Hampden House
Monument Park
Chalgrove, Oxfordshire, OX44 7RW
Thursday 31 March 2011
9am - 10.30am
More information
|
|
|
The Helicopter
Business Alert Vol7 No1
|
Q1/2010
|
|
|
Hello again - and we are now in the second decade of the century already!
This was how I spent New Year's Eve - running a one day masterclass on "The True role of HR Today" for the HR team from the wonderful Engro Foods in the Pullman Hotel, Dubai. It was a very rewarding day and I was still back with my family on New Year's Day.
I'm feeling very optimistic about 2011 - although in many countries this is the year when austerity measures will bite there remain many, many opportunities out there for business who 'get it' and focus on the basics of business - see my article below.
I'm already seeing my diary fill up as rapidly as ever and as you will see from the listing that I'm doing quite a few public events in the next few weeks - including three in Scotland as well as Pakistan and Dubai.
Do please come along and see me.
Now if you're like me you are increasingly using free wifi hotspots. View this and be VERY TERRIFIED!
Let me remind you of the "Helicopter" awards for outstanding service and for lousy service below
Two "Golden Helicopter" Awards to BT and ALM Garages and one "Ditched Helicopter" to Dixons this time!
I welcome nominations in either category.
Explanations of why they're being recommended should be put on my blog to back up the listing.
Click here to follow me on Twitter
I hope you enjoy this newsletter and find it valuable and may I thank you for your support and smiles.
PS: Do go and see "Tne King's Speech" it's a brilliant film with some fine acting
|
|
Have you heard me speak?
- then enter a prize draw!
If you would, please click on this image and give me a review.
All the reviewers names will be drawn for a star prize in six weeks time!
Very many thanks
PS. - and whilst you are at it I'd love you to review my book!
|
|
|
The Four Basics of Business
- any business
The more I travel world and meet and work with companies large and small the more convinced I am that the credit crunch and it's consequences over the last two or three three years has been a good thing for business. It has forced organizations out of complacency and highlighted the need to get back to the basics of business - for everybody, no matter your size or sector.
There are four:
Prospect for customers
Exceptional at what you do
Great place to work
Bottom line
- Prospect for customers
- Exceptional at what you do
- Great place to work
- Bottom line
That's it!
Prospect for Customers
This is the one that seems to be forgotten most quickly in the good times.
That's when I find that organizations, and indeed Sales Managers and entire sales forces often, forget that no-one has a divine right to customers and if you want to have any control atall over your business it is your responsibility to constantly, proactively seek leads which you can turn into orders.
Every business has an average conversion rate of leads into orders and it must therefore be a fact that the more leads you generate the more orders you will have.Equally, over time the reverse must apply. I can name any number of organizations who have forgotten this and suffered badly as a result with the most consistent offenders being the professions - lawyers, accountants and even architects - some of whom who seem to think that potential customers will always find them and that somehow it is a little beneath them to actually go out a try and convince people to buy their services.
There is a simple process that every business needs to address:
You need to decide which markets you wish to serve, define who your potential customers are and then generate leads from those customers using as many compelling mechanisms as possible. There is then, of course, a whole process involved in addressing those leads and successfully turning them into orders but initial, vital focus has to be the generation of leads and this is where all of us need to spend time addressing, revising and constantly updating.
More
|
|
|
The 10 most hazardous countries are also among the richest
- but in natural resources, not money
Chad - crude oil reserves greater than 100million barrels and reserves of industrial metals
but there is regional instability and threats by rebels to undermine the country's economy.
Sudan - natural gas reserves of more than 500million m3, crude oil reserves greater than 100million barrels, reserves of precious metals and gems and reserves of industrial metals
but millions of Sudanese have been killed or displaced by constant ethnic, and rebel militia conflict.
Afganistan - natural gas reserves of more than 500million m3, reserves of precious metals and gems and reserves of industrial metals
but the world's largest opium producer is also a safe haven for terrorist networks.
Myanmar (formerly Burma) - natural gas reserves of more than 500million m3, reserves of precious metals and gems and reserves of industrial metals
but tightly ruled by the military since 1962.
Somalia - natural gas reserves of more than 500million m3 and reserves of industrial metals
but Somali pirates often hijack passing ships, looting cargo and kidnapping crew members for ransom.
Burundi - reserves of precious metals and gems and industrial metals
but ravaged by decades of civil war and unrest. This landlocked country is one of the poorest in the world.
Zimbabwe - reserves of precious metals and gems and industrial metals
but bad governance and widespread corruption have crippled the nation where 70% of the people are below the poverty line.
DR Congo - natural gas reserves of more than 500million m3, crude oil reserves greater than 100million barrels, reserves of precious metals and gems and reserves of industrial metals
but rape and violence against women are prevalent in the eastern provinces where ethnic unrest rages on.
Liberia - reserves of precious metals and gems and industrial metals
but extreme poverty continues to plague the war-torn nation.
Nigeria - natural gas reserves of more than 500million m3, crude oil reserves greater than 100million barrels and reserves of industrial metals
but with 1000 new cases of HIV aids recorded daily this epidemic is spreading rapidly in this most populous of African countries.
|
|
|
Interesting Stuff
**************************************************************
The Olympia cigarette brand generated more than $1m for the Organising committee of the Olympic Games during the Tokyo games
***************************************************************
Apps and sites to make your life easier:
Skobbler - 2.5D turn by turn sat nav,
Aroundme-quickly identifies your position and allows you to choose the nearest Bank, Bar, Gas Station, Hospital, Hotel,
Word lens ,- point your iphone and translate text,
Wikitude world browser - essential info on everywhere!,
Copilot Live8 - the best navigation experience
mimeo will give you overnight printed material,
magcloud is where you can publish your own printed magazine
oovoo gives you free video conferencing - better than Skype
******************************************************************
Just have a look at this:
Airstage - they make anything fly - quite amazing!
******************************************************************
- and talking of flying - if you have ever suffered the joys of flying with a certain budget airline this is gloriously funny by Fascinating Aida
******************************************************************
Risky Marketing tactics!
Smint - the mints - is rewarding customers in Spain with gifts including sex toys, fluffy handcuffs and nipple tassels
Actor Joaquin Phoenix apologised to David Letterman after he convinced him he was having a nervous breakdown during an interview. It was a hoax to publicise his spoof documentary.
University of British Columbia research suggests that shock appeal is deemed "cool" and relevant to a youth audience which is prone to like and accept potentially offensive material.
|
|
|
All about Branding
- most influential, golden and things you need to know
The latest Thought Leadership Index of the most Influential Brands in the US and UK:
UK 2010
Apple, Google, John Lewis, Amazon, Facebook, Microsoft, Innocent, Co-op Group, Co-op Bank, Twitter
US 2010
Apple, Google, Southwest Airlines, Amazon, Facebook, Microsoft, Intel, RIM (Blackberry), Coca-Cola, Whole Foods
(Source: Populus and YouGov for TLG Communications)
- and what about Golden Brands? - this is the Marketing Society's UK's 50 Golden Brands to 2008:
1959:Mini,1960:Lego,1961: Fairy Liquid, 1962: Shell, 1963: Schweppes, 1964: Habitat, 1965: Benetton, 1966: Barclaycard, 1967: Heinz, 1968: Birds Eye, 1969: Ariel, 1970: PG Tips, 1971: Coca-Cola, 1972: Andrex, 1973: Smirnoff, 1974: Hovis, 1975: Duracell, 1976: Body Shop, 1977: Tesco, 1978: Benson & Hedges, 1979 Sony walkman, 1980: Perrier, 1981: Stella Artois, 1982: Dulux, 1983: Oxo, 1984: Virgin, 1985: Levis, 1986: British gas, 1987: Channel 4, 1988: Nescafe, 1989: Nike, 1990: Direct Line, 1991: Sainsburys
1992: Tango, 1993: BSkyB, 1994: Orange, 1995: Easyjet, 1996: BT, 1997: Audi, 1998: ebay, 1999: Guiness, 2000: Google, 2001: Apple, 2002: O2, 2003: Toyota, 2004: Dove, 2005: Microsoft, 206: M&S, 2007: Cadbury, 2008: McDonalds
and finally 10 things you need to know about Branding
Lay Down the Law - define all aspects of your brand
Don't spend a fortune - ask your employees for ideas
Know your categories - registering only gives you limited protection
Patience is a virtue - Lyles Golden Syrup is the UKs oldest brand - no change since 1885!
Be the Best
Use every opportunity - promote it everywhere, always
Change is hard
Punish violations - internally as well as externally
Be multi-channel - does it work across all media?Protect it or lose it
(source The Marketer Magazine)
|
|
The "Helicopter" Service Awards
I find myself increasingly putting the
service I receive
from organisations into one of two categories
either "outstanding" or " lousy" - there doesn't
seem to be just 'average' any more.
I've introduced therefore
"Golden Helicopter"
outstanding service awards and "Ditched
Helicopter" lousy service awards
You'll find the story behind each in my Blog
Please add your comments and any
recommendations of your own for awards.
|
|
|
|
Ditched Helicopter Awards
- for Lousy Service
Dixons
Costa Coffee
Barclaycard
The Meat Company
Alfa Romeo
British Airways -
again!!
Abbey
National Bank
Seven Sands Hotel,
Dubai
Air
India
PaperShow
Ripples
Bathrooms and
Keramag
Find out why here
|
|
|
|
|
|
|
|
Roger Harrop spent 25 years leading
businesses at the highest level putting him
in a unique position to deal with
contemporary business challenges. He
inspires, motivates and entertains his
audiences with his acclaimed Staying in the
Helicopter series of speeches, seminars,
workshops and masterclasses focused on
transformational profitable growth. Over
10000 CEOs, business leaders and others have
achieved massive growth in profits and sales
through his thought provoking and
entertaining speeches laced with real-life
stories, anecdotes and humour. He is Past
President of The Professional Speakers
Association and a Speaker of the Year with
The Academy for Chief Executives
What People Say
"Roger, we have seen a sustained
increase in
revenues and profits as a direct result of
attending
your workshop. Thankyou ! "
Martin Mulligan, CEO,
Martin
Mulligan Group Limited
"Without question Roger's workshops have
been the catalyst in enabling our six operating
companies to unlock the door to profitable
growth and
without exception, everyone has a real desire
to be in
the renewal room and when there, reside in it
permanently!"
Trevor Hebdon,
CEO, H&H
Group plc
"Thank you very much for your astonishing presentation at Credit Suisse"
Carlos M. Martins
Vice President
"The sessions were really good - Roger is
particularly skilled at asking the right
questions to make you find the answers to
move forward yourselves as opposed to telling
you what to do. He is a perceptive man who
is clearly skilled in motivating and getting
the best out of people. It is refreshing to
see the train of thought his influence has
provoked company wide."
Caroline Singleton, Sales Representative,
Thomas
Graham & Sons Limited
"It is no coincidence that the Group's
dramatic
improvement in performance, over the last 18
months, relates directly to Roger's
association with
us"
Ian McKernan, Chairman & CEO Molecular
Products Group plc
"I am amazed at the reaction experienced by Roger's audiences. They are totally engaged from beginning to the end and all seem to be transformed in one way or the other. He seems to have no country or cultural barrier.
He has laser sharp focus and keeps his audience spellbound"
Rakesh Bhargava, Chairman, The Academy for Chief Executives, USA and India
T:
+(44)1491613635
|
|
|
