.... let their customers know they sell BAB Steering Components before they enter their store.

The key to steering sales is recognition.

Customers need to know that you can serve their steering needs. However, customers only care about their immediate need which is usually something other than a steering gear, pump or cylinder.

Brakes, bearing, seals, oil, filters and every day parts and service needs consume their thoughts and time. In other words they only care about steering when the need arises. So ...

HELP THEM REMEMBER

Over come the problem:

• Make a BAB product display
• Hang a BAB Banner
• Use BAB door and window decals
• Hold a BAB Steering Clinic

Promotion Guidelines

1. Put up some type of display that will be noticed by your customers as they entering your store. Something that lets them know you sell BAB Steering Components.

2. The display must remain up until the end of the program, December 31, 2006

3. Take a picture of your display and e-mail it to publications@babsteering.com, give it to your BAB Sales Rep. or mail it to: BAB Steering, PMB#276-967 E. Parkcenter Blvd. Boise, ID 83706.

4. We must receive your picture by May 1, 2006. Pictures received after May 1 will not be considered.

Important: It’s not how large your display is -it’s how ingenious can your store be when it comes to informing your customers that you sell BAB Steering components?

Your BAB Rep will be around to check displays.

Don't forget - Displays must remain up until, December 31, 2006.

The winning displays will be featured in the January 2007 Newsletter. Checks will be mailed prior to Christmas 2006.

Our sympathy and prayers go to Jim Moss, Publisher of Truck Part and Service Magazine, his family and friends. Jim's wife, Dorothy, passed way on March 8.

Jim and Dorothy celebrated 50 years together!

"Joy is contagious. Commit to being a carrier!"

-author & pastor Kevin Harney