MXL Partners
SalesNote )
November 2010
In this issue
  • Classical Music
  • 2 Minute Story
  • Management Objectives
  • Thanksgiving Quote
  • Sales Thankfulness
    Here we go again as we hit the holidays while trying to hit the numbers. Take the needed break this week and enjoy the time with family and friends.

    Celebrate Thanksgiving. Give thanks. Minimize work time over the long weekend. Play with the kids, relax with your spouse, get to know your uncle or niece a bit better. Count your blessings whether it's been a great or a tough year. You've made it this far and lived to tell about it.

    Yes, 'tis the season to be thankful, but then comes Monday. It'll still be November but selling time is getting short. Whether the number's in the bag or it's going down to the wire, go for it hard. Make no excuses. Work it like your job depends on it. In any event, may you keep a healthly and balanced perspective of your business, family and life throughout this holiday season.


    Classical Music
    Christmas Classical Guitar CD by Michael Griego

    A Classical Guitar Christmas
    Just in time for the holidays, enjoy Michael Griego's classical guitar recording, Classical Christmas.

    Taking a break from his sales consultant/trainer day job, MXL Partners' Michael Griego has produced and released a collection of traditional Christmas classics on classical guitar. The arrangements of traditional carols and tunes on classical guitar with intermittent flamenco techniques make for a heart warming and moving musical experience. Makes for a great gift.

    This CD is available on CD Baby and Amazon.com. Have a Merry Classical Christmas!

    2 Minute Story
    2 Minute Story

    Sales Messaging
    As an affiliate partner, MXL Partners is absolutely in sync with DSG Consulting's "2 Minute Story" which is their approach to the "Executive Whiteboard." More and more companies are using this technique to upgrade selling effectiveness.

    All great salespeople and executives should know how to lead an interactive, in-person sales/customer meeting using a whiteboard or flip chart. Or even a napkin or piece of paper. It's a logical pre-planned conversation flow that paints a picture of business challenges, trends and dynamics. In the hands of the well-trained, this 2-minute story is a powerful sales tool that engages as it effectively drives a customer discovery call.

    DSG Consulting is a national sales excellence and messaging firm with core expertise in helping companies convert strategy into improved and sustainable sales results. Their client list includes Adobe, Websense. HP, Juniper, Cisco, TelePacific, Freescale Semiconductor, RSA Security, Citrix, Toshiba, Boeing, McKesson, Siemens, among others.

    MXL Partners, a Silicon Valley-based sales training and consulting firm, operates as a partner firm for strategic sales training, messaging and sales process consulting projects.

    Management Objectives
    Increase, Expand, Optimize Sales

    Did You Achieve Your Top 3 Objectives in 2010?
    At the beginning of the year, according to research conducted by CSO Insights, top-of-mind for sales management in 2010 was the following:

    1. Increase Revenues - 58.7%
    2. Capture New Accounts - 54.7%
    3. Increase Sales Effectiveness - 46.3%
    How are you doing this year against these goals? The clear top 2 were about growing sales revenue and growing the customer base by adding new accounts. The third goal centers around improving selling effectiveness across the sales organization.

    There continues to be a big movement afoot about raising the bar in salesperson quality, enablement, and overall sales effectiveness. This objective should continue to be a key focus in 2011 as companies move to gain productivity with superior sales teams that are optimized with tools, practices and mindsets.

    It's no secret: effective sales teams grow revenue and add new customers. What are you doing to optimize selling effectiveness?

    Thanksgiving Quote
    Give Thanks

    Heart of Gratitude
    "Thanksgiving Day comes, by statute, once a year; to the honest man it comes as frequently as the heart of gratitude will allow." - Edward Sandford Martin

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