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5-Hour Energy Strengthens Grip on Shots Market
Originally from BeverageDaily.com |
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 5-hour Energy's grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category. |
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Brand Owners Saying Yes to Digital Print
Originally from PackagingWorld.com |
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InfoTrends recently completed research about brand owners and their opinions regarding the printing of packaging and labels. Many of these findings point to a stronger role for digital printing, not just by color digital presses but by wide format and other printers used for prototyping and very short runs.
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Shrinkable PS Films to Revolutionize Bag Market
Originally from FoodProductionDaily.com
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The patent-pending product - developed together with dairy and meat industry players - is called Avery Dennison Shrink PS, and the packaging and labeling specialist said it had engineered the labels to survive the vacuum-shrink process. The multinational firm's new labels are applied to shrinkable bags off-line or in-line, prior to filling and vacuum sealing.
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Scent Boosters Launch In MCC Shrink Sleeves
 | | In creating the new "Scent Boosters" market; Downy and Gain have grabbed shoppers attention with an innovative product and strong shelf appeal. |
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Alcohol Next for Health, Ingredients Labeling?
Originally from BeverageDaily.com
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Consumer groups have urged the Australian government to make alcohol health warning labels on liquor beverages mandatory to help reduce the harm caused by alcohol.
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Shrink Sleeves Offer Late-Stage Differentiation
Originally from MCCLabel.com
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Replacing pre-decorated cans with a high-quality shrink sleeve let Colgate Palmolive avoid costly unfilled inventory and provided a 360-degree canvas to display a beautiful design. The package re-birth is taking the Latin American Hair Care market to new heights.
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Surviving a New Era of FDA Enforcement
Originally from PackagingWorld.com
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Since 2009, FDA's increased power and budget have led to more seizures, injunctions, Warning Letters, and recall events, with penalties enforced to discourage future offenses. More inspections and public enforcement actions-even YouTube videos-are part of the new strategy the agency hopes will ultimately help safeguard consumers of healthcare-focused products.
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The Soap that Floats - Ivory Brand Redesign
Originally from PackagingDigest.com
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Targeting the modern mom who is incredibly complex yet driven by simplicity, the new campaign highlights the value and simplicity of Ivory, focusing on giving busy moms and families a product that delivers what they are looking for. |
