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Craft Beer Finds a New Home In Shrink Wrapped Cans
Originally from PackagingDigest.com | |
For decades, the pffsst sound that comes from popping open a can of beer usually meant the drinker was about to imbibe a mass-produced brew like Budweiser or Pabst Blue Ribbon. Higher-priced craft beers, made in small batches for those seeking something outside the mainstream, were available in bottles only.
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Sun Products Improves Formula; Adds "Bling"
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 Its been almost 43 years since the iconic "Ring Around The Collar" campaign debuted for the Wisk brand. Sun Products' premium laundry detergent has seen a lot of change during that time, but perhaps none as significant as the 2010 effort to re-brand and rejuvenate the once prominent stain remover. Facing de-listing by the nation's largest retailer, Wal-Mart, Sun Products took action and went through a complete overhaul.
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7 Packaging Predictions for a Resource Strapped Future
Originally from GreenerPackage.com | |
One of the driving themes at this year's Sustainable Packaging Symposium, organized by Greener Package and the AIChE's Institute for Sustainability, was that the global marketplace faces some dire challenges in the near future. A population explosion-9 billion people by 2050, according to estimates from the United Nations-will put intense pressure on critical resources such as water, energy, and land. How will this scenario affect packaging, you might ask? At SPS 2011, Tony Kingsbury, executive-in-residence, Center for Responsible Business, UC Berkeley, and an executive with Dow Chemical, shared some of his packaging-related predictions for a resource-scarce future.
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Cubs Partner with Old Style for Bottle Bats
Originally from PackagingWorld.com | |
A glass beer bottle made to look like a baseball bat is at the foundation of a fun promotional campaign now underway through July from Pabst Brewing Co. It's all about Chicago's beloved Cubs baseball team. "Our partnership with the Cubs is 61 years old," says Rohith Reddy, Pabst brand director for the Old Style brand. "It's the longest-running sports sponsorship deal in the world
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Symphony IRI Examines the Male Shopper
Originally from BeverageIndustry.com | |
SymphonyIRI Group, Chicago, recently studied the male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are several important distinct differences.
"Our research shatters the stereotype of clueless men wandering around a grocery store," said John McIndoe, senior vice president of marketing for SymphonyIRI, in a statement. "During the recent recession, men adopted money-saving strategies that point to a deliberate and well thought out grocery purchase processes that are worth noting, so that CPG marketers can connect with male shoppers more effectively."
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Leading CPG's Utilize Retro Packaging
Originally from The Wall Street Journal Online |  Marketers know vintage clothes and retro art sell well. Now, consumer-product companies are hoping that appeal carries over to cereal, chips and laundry detergent. Procter & Gamble Co., General Mills Inc., Hostess Brands Inc. and PepsiCo Inc. are pulling old package designs out of their archives for brands like Tide, Cheerios and Doritos and bringing them back to store shelves. Smaller companies and start-ups are using fonts, colors or designs that evoke the past on their labels.
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Industry Briefs
FDA Requires Changes to Sunscreen Labels
Originally from PackagingDigest.com
Originally from BeverageDaily.com
Orginially from PackagingDigest.com
Originally from SeekingAlpha.com | |
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