May 2012

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A Division of the National Sporting Goods Association (NSGA)





NHL Sales Continue to Climb 

NHL North American sales rose 15% for the just completed regular season. The largest gains were in the electronic games and jerseys categories. Lifestyle apparel skyrocketed 35%. And headwear sales increased 41%.


Are You Going after the Adult Market?


Certainly not the size of the youth market, but the adult market is willing and able to purchase more expensive equipment. They will not outgrow their equipment, so price is less of a consideration, and their purchases are looked at as a long term investment in their preferred entertainment. And surprisingly only a small number of adult players played youth hockey.


How do you find these adult players? Follow the leagues at the rinks.


              Is this Hockey Hit in an Amateur Game

                          Assault and Battery?


As first reported by the Quincy Patriot Ledger the parents of Duxbury (Mass.) High senior Tucker Hannon attempted to get Scituate High School player, Alex Way formally brought up on charges of assault and battery. The legal challenge was related to a hit Way delivered on Hannon after the Duxbury player fired a shot in a January game between the schools in Rhode Island. The check, which did not generate a penalty, ended Hannon's season. He had a concussion and missed five weeks of school. Way is 6'4", 225 pounds and Hannon is 5'9", 145 pounds.


Take a look at the hit. 


However, the Plymouth District Court magistrate found no probable cause to issue a criminal complaint, saying, "I'm not going to sit here as a hockey referee."



 Can You Compete with Guaranteed Lowest Prices?



You know they're out there....dealers promising guaranteed lowest prices. For example, XXX will match or beat any posted overall price from another site. All that is required is that it be from an Authorized Dealer, In Stock, and not a Clearance or Closeout item. Price match requests are to be made by phone and will be confirmed once the order is placed. Any shipping, oversized, and handling fees are factored in the price match. Our lowest overall price guarantee is valid for up to 7 days after your purchase date. If finding your item at a lower price within 7 days of purchase, a store credit will be issued for the difference (item must be in stock, at an authorized dealer, not a closeout or clearance).


Not interested in getting in a price war? That means you have to keep your products from becoming mere commodities. Service and selection can do that.


And how about providing a free warranty that far exceeds the one provided by the manufacturer. This strategy will set you apart. You are probably worried by the cost. In reality, very few consumers take advantage of warranties, let alone extended warranties.


                           Another Apple Thought


New JCPenney CEO Ron Johnson, the mind behind the Apple Store, just eliminated commissions for all JCP employees. Like with Apple employees, he said he wants the sales personnel to focus on building relationships and trying to make people's lives better---and not on selling stuff. Is this your business philosophy in your store?

                          INTERNET RESEARCH


                Most Popular Hockey Search Words

                       on Ebay in Order of Volume 

        1. pro stock
        2. pro return

        3. goalie

        4. jofa

        5. warrior

        6. vaughn

        7. goalie mask
        8. goalie pads
        9. gloves
        10. pro

  HDA NEWS    


Join HDA today---just $63


Try out membership in the Hockey Dealers Association for just $63 for the balance of 2012. Just visit, to join.




Dan Signature                                            Chuck Signature

Dan Kasen                                                Chuck Suritz                                                   
In This Issue
LATEST NEWS...NHL Sales Continue to Climb
Tip of The Month...Can You Compete with Guaranteed Lowest Prices?
Internet Research...Most Popular Hockey Search Words on Ebay
HDA NEWS...Join HDA today
Hockey Trivia 


May 2006--The Swedish ice hockey team Tre Kronor takes gold in the World Championship, becoming the first nation to hold both the World and Olympic titles separately in the same year.




The 49th Annual NSGA Management Conference & 15th Annual Team Dealer Summit, to be held May 5-8, 2013 at the PGA National Resort & Spa - Palm Beach Gardens, FL  


2011 Annual Business of Ice Hockey Report Available

The inaugural report on the State of the Ice Hockey Industry is now available for $190. It includes sales of new equipment, participation numbers, sales of used equipment, and costs of doing business.

The report is provided free to all HDA members.


If you are interested in purchasing this report email  

Please Contact Us 

c/o NSGA

1601 Feehanville Drive Suite 300

Mt. Prospect, IL 60056

Phone:800.815.5422 ext.108


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