March 2012

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A Division of the National Sporting Goods Association (NSGA)





How Often Do You Encourage Your
Customers to Replace Helmets?



A comment was recently made in one of the LinkedIn hockey groups that parents are too quick to purchase the latest and greatest hockey stick for $250, but neglect replacing helmets. The hockey businessman continued by saying that he thinks that helmets should be replaced every one or two years. He said that such things as neglectful storage or improper handling tend to shorten the effective life of the helmet.


Do you agree? Send us an email with your opinion to





 Are You taking Advantage of the Free Publicity a Well Written Public Relations Release

 Can Create? 


One of the most neglected promotional tools is a public relations release. You may think you have no news to share. Not true.


Here are some good starting points for subject matter:

  1. Share an inspirational story you experienced with a customer.
  2. Tell your community about your green initiatives.
  3. Announce a charitable contribution.
  4. Provide some helpful tips.
  5. Promote a team you are sponsoring.


                          INTERNET RESEARCH


       Top Ice Hockey Stick Sellers on Amazon 

  1. CCM U+ Crazy Light Mini Composite Stick
  2. Sher-Wood T80 Composite Stick '11 Model [SENIOR]

  3. Easton Synergy ABS Senior Hockey Stick 2011
  4. Reebok A.I. 9 Mini Composite Stick

  5. Reebok 5K Senior Ice Hockey Stick With Grip

  6. Easton Synergy EQ40 Composite Stick [SENIOR]

  7. Warrior Vandal Grip Composite Stick [SENIOR]

  8. Reebok 4K Goalie Stick [JUNIOR]


HDA Buying Group 


The staff of the Hockey Dealers Association is currently doing due diligence to determine the feasibility of creating a buying group--- exclusively for HDA members. Please complete this survey and return to HDA as soon as possible. Your surveys will be critical in our decision. Buying Group Survey.


Not a Member Yet?


Make your voice heard. Get access to the best research in the industry. Take advantage of the discounts. Join the Hockey Dealers Association today.  Visit, or call (800) 815-5422, ext. 130.




Dan Signature                                            Chuck Signature

Dan Kasen                                                Chuck Suritz                                                   
In This Issue
How Often Do You Encourage Your Customers to Replace Helmets?
Tip of The Month...Are You Taking Advantage of the Free Publicity a Well Written Public Relations Release Can Create?
Internet Research...Top Ice Hockey Stick Sellers on Amazon
HDA Buying Group
Hockey History On This Date 

In March 1997, Mike Gartner (Phoenix Coyotes) scored his 30th goal of the season.  He set a  record for scoring 30 goals in a season for the 17th time in his career.



Don't miss the 48th Annual NSGA Management Conference & 14th Annual Team Dealer Summit, to be held May 6-9 at The Westin La Cantera Resort in San Antonio, Texas.  For more information or to register, call (800) 815-5422, ext. 130 or visit today!



2011 Annual Business of Ice Hockey Report Available

The inaugural report on the State of the Ice Hockey Industry is now available for $190. It includes sales of new equipment, participation numbers, sales of used equipment, and costs of doing business.

The report is provided free to all HDA members.


If you are interested in purchasing this report email  

Please Contact Us 

c/o NSGA

1601 Feehanville Drive Suite 300

Mt. Prospect, IL 60056

Phone:800.815.5422 ext.108


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