December 2011

HDA Logo
A Division of the National Sporting Goods Association (NSGA)


      How Do Your Customers 

       Do Price Comparisons? 

ComScore surveyed individuals across the country and came up with some interesting results. For instance, many would think that the technologically proficient Millennials (under age 30) would make up the smallest percentage of store-to-store price comparison shoppers. In fact, among all respondents who indicated their preference for store-to-store price comparisons, this group ranked highest.  




82 Domain Names Selling and Distributing Counterfeit Goods

Seized by Department of Justice


The coordinated federal law enforcement operation targeted online retailers of a diverse array of counterfeit goods, including sports equipment, shoes, handbags, athletic apparel and sunglasses as well as illegal copies of copyrighted DVD boxed sets, music and software. In case you may have inadvertently done business with them, see the complete list of the domain names: click here 

Centers For Disease Control Now Providing Concussion

Education  For Coaches 


Encourage all of the coaches you come in contact with to take the time to visit this website:


They will be able to view an excellent video on concussions. Lessons on recognition, response, and prevention are included in the video. Also included are test questions to ensure comprehension and retention.  IT IS A MUST VIEW!


Top Hockey Auctions on Ebay -- December 6, 2011 


A good tool for finding out what people want to buy is Ebay. Here is the most popular group being auctioned:


Dec newsletter hockey equipment


Dec Newsletter Reebok




 Dec NewsletterDec Newsletter Full Face


Interested in Creating or Improving Your Website? 


Most  hockey dealers have websites. Many use them to build their brand, while others stimulate online transactions. Still others use them to build relationships with customers and potential customers by helping them understand how to more effectively shop, and/or how to become a better player. The three examples below may help stimulate ideas for your site, so it can become the go-to place for hockey equipment consumers in the future.


We encourage HDA members who do not have a website to consider

the official HDA website vendor - Skywax. Design and setup is only $100. And monthly hosting is only $20/month. Contact Skywax at 913-681-2517.


The very first renewal invoices have been mailed to HDA members,  and we would like to thank all that have renewed to date.



Join your Association today and get 13 months of membership for

 the price of 12.


Your dues investment will provide you with:

  • Monthly HockeyVoice Newsletter
  • Hockey Dealers Buying Guide
  • Annual Business of Hockey Report
  • New Product Digest
  • Bi-Monthly Retail Focus Magazine
  • A staff devoted to helping you source products and services

By joining, you will be able to take advantage of all of these resources created and provided just for hockey dealers.


To learn more about the association or to join, please call 800-815-5422 x 130 or email HDA@ or click here. 


As little as $10.41/month. One of the best investments you will make in 2012!  




Dan Signature                                            Chuck Signature

Dan Kasen                                                  Chuck Suritz                                                   

In This Issue
How Do Your Customers Do Price Comparisons?
Latest News
Internet Research
Thank You to Our HDA Members
Hockey Trivia of the Month

1990 -- The National Hockey League granted a membership to the Tampa Bay Lightning and the Ottawa Senators

HDA News

Last week, the inaugural issue of the HDA New Product Digest was distributed electronically to the HDA database. Based on our feedback, we are happy to report that new relationships between vendors and dealers have resulted. If you have not seen the Digest, it can be viewed on the home page at


Top 20 Selling Hockey Products on Amazon - December 2011
  1. Franklin NHL set of 2 Mini Hockey Goals by Franklin
  2. Mylec Deluxe Hockey Goal Set by Mylec   
  3. Franklin Sports NHL Mini Hockey Set by Franklin Sports
  4. Mylec Junior Folding Hockey Goal by Mylec
  5. NHL Street Hockey Goals Shooting Target by Franklin
  6. Mylec Pro Style Mini Hockey Goal by Mylec
  7. Mylec All Purpose Folding Sports Goal by Mylec
  8. Franklin NHL SX COMP Street Hockey Stick - 1020 Power Force by Franklin
  9. Green Biscuit Training Puck by Green Biscuit
  10. NHL Youth Street Hockey Starter Set #14198 by NHL
  11. Christmas Vacation Griswold 00 Official Replica Chicago Blackhawks Hockey Jersey T-Shirt by Christmas Vacation Collectibles
  12. NHL HX Pro 2045 ABS Fiber-Ply Street Hockey Stick by Franklin
  13. Franklin NHL Tournament Steel Street/Roller Hockey Goal (54" x 44") by Franklin
  14. Franklin NHL Mini Hockey Goalie Set by Franklin
  15. Ultra Bright Fluorescent Duct Tape serveral colors by Tape Brothers
  16. Boston Bruins 2011 NHL Stanley Cup Champions Black 2 5/8" Ornament by Football Fanatics
  17. Plastic 2-Piece Square Hockey Puck Holder by BCW
  18. Soft Shot Hockey Puck (Set of 12) by S&S Worldwide
  19. Elite Hockey Prolace Waxed Hockey Skate Laces by Elite
  20. Tour Hockey 2011/12 code Blue Adult Ice Hockey Skates - XLT57 by Tour


Please Contact Us 

c/o NSGA

1601 Feehanville Drive Suite 300

Mt. Prospect, IL 60056

Phone:800.815.5422 ext. 130


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