November 2011

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A Division of the National Sporting Goods Association (NSGA)


      Scouting Out New Products at the

Let's Play Hockey Show 

The staff recently attended the 2011 Let's Play Hockey International Expo held October 16-17 in Las Vegas, NV. We counted slightly more than 110 exhibitors while walking the show floor. With a show in January, it was the second show this year but there were some notable new exhibitors, two in particular -- Easton Sports and Reebok-CCM -- had a big presence, while Warrior had a sizable presence as well.


Getting the chance to see new products and receiving feedback from dealers is a highlight for us when attending trade shows. In our conversations at Let's Play Hockey, one dealer told us he was the most impressed with Graf Canada's offerings this time. He specifically mentioned their better price points and improved protection gear and sticks. They have always had a top end skate but they have added a starter skate to their offerings, which was refreshing. Another Dealer mentioned that he liked how the new Reebok 11K helmet fits with their Flexliner system.



            Gongshow (1)             Custom Sports Jewelry (2)

On the fashion scene, Gongshow Gear (1) showed that hockey doesn't have to be stodgy and can be hip. We liked their Go-To belt buckles that say "Built in the Locker Room." House of Cotton also has some designer hockey and figure skating apparel that caught our eye. Custom Sports Jewelry (2) had some striking hockey sticks and player pendants along with hockey stick earrings, and the Russian hockey jerseys were impressive in the fine detail.



 Pocket Radar(3)   Tp fitness (4)   Green Biscuit (5)

There was also a decent presence of training tools. The Pocket Radar (3) can measure slap speed, skating speed and wrist shot speed. Total Power (4) had the Russian Box  for a plyometric workouts and the new Kai-Core bar that is held on the shoulders to develop balance and strength. Green Biscuit (5) had a puck to improve passing and stickhandling.


Other Notable Products

Sudden Death(6) Mogo Sport (7)  Impakt(8)  Impact Indicator (9)


Other notable products included the SK-8T Fuel, which is a white paste that is applied to the skate blade to reduce friction; Sudden Death (6) odor eliminator with a rechargeable kit to bring more customers back to the store; Elite non-waxed colored laces; and Mogo Sport (7) with flavored mouthguards.


With the prevention of concussions on everyone's minds, Impakt Protective Inc. (8) and Battle Sports Science (9) were two companies offering sensor devices. 


HDA Helped Long Lost Roommates Reconnect

Sunday night was a real treat when HDA members got together to have dinner at Pieor's restaurant. A big surprise was when Fred Berry, Owner, Hockey Haven Inc. (also on the HDA Advisory Committee), and Mike Backman, Hockey Director, Stanford Twin Rinks - Skate Zone Pro Shop, were reunited after more than 30 years. Both were roommates and played on the Toledo Goaldiggers, part of the International Hockey League franchise. Fred went on to play for the Detroit Red Wings and Mike went on to play more than three seasons with the New York Rangers. It was a great night for hockey conversation, which is one of the HDA's goals. No pun intended. 

Consumers Spending Less Time in Stores  

According to the U.S. Labor Department, the number of minutes Americans spend per shopping excursion has fallen from 49.2 minutes in 2004 to 44.7 minutes in 2010. One explanation is that consumers are doing their browsing on the Internet before buying in the store, so less actual browsing is taking place in the store. How about the fact that there just isn't much time available to consumers today?


How do you counter this new reality of retailing? Old school thinking taught retailers to stimulate in-store browsing by making it difficult to find a customer's desired products, or making them walk to the back of stores to increase the chance of impulse purchases. New school thinking teaches that time is very precious to today's consumer. So make it very easy to find products in your stores with signage, location and easily accessible staff. This results in more time left to browse in your store.

Center for Disease Control Taking on Concussions

CDC is now working on pediatric guidelines to improve diagnosis and management of brain injuries in younger children and teens who are injured on and off the playing field. They are putting together an expert panel to discuss guidelines for doctors on how to best diagnose and treat concussions. "Neurologists say once a person suffers a concussion, he is as much as four times more likely to sustain a second one."  For more information click here.

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Dan Signature                                            Chuck Signature

Dan Kasen                                               Chuck Suritz                                                   

In This Issue
Scouting Out New Products at the Let's Play Hockey Show
HDA Helped Long Lost Roommates Reconnect
Consumers Spending Less Time in Stores
Center for Disease Control Taking on Concussions
Not A Member?
HDA New Product Digest

If you are a manufacturer, and have created a new product that has gone into distribution for the first time after July 1, 2011, please send us information about your product(s). We will include it at no charge in the inaugural HDA New Product Digest. Deadline for receipt of a maximum of 100 words of text and photo is November 11. Please send to:


Less Young Men Signing Up to Play
in Organized Hockey Leagues Worldwide --- According to IIHF

Take a look at this video to learn what the International Ice Hockey Federation is reporting about ice hockey participation.  Click here.

To learn about U.S. ice hockey participation in 2010, don't forget to check out HDA's new
The 2011 Annual Business of  Ice Hockey
by clicking here.


San Antonio 




48th Annual 

National Sporting
Goods Association
14th Annual Team Dealer Summit 


May 6 - 9, 2012

Please Contact Us 

c/o NSGA

1601 Feehanville Drive Suite 300

Mt. Prospect, IL 60056

Phone:800.815.5422 ext. 130


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