February 2011

HDA Logo
A Division of the National Sporting Goods Association



Best New Hockey Accessories for the 2010-11 Season?


A lot of innovation takes place in the hockey industry, as evidenced by many of the exhibitors at the recent Let's Play Hockey Show in Las Vegas. But even with this annual trade show, many new companies have a difficult time generating exposure for new accessories and new ideas.  So we are asking HockeyVoice readers to share what you think are some of the best new accessories that have come into the market. Please send to HDA@NSGA.org.  We will then share your suggestions anonymously in the next edition of the newsletter.


Going Local with Google

More people search for businesses online than anywhere else and Google continues to be the number one online tool for people to find businesses.  The company recognizes that many people who use the search engine want to physically visit the companies for which they are searching rather than immediately buy online.  That is why Google Places was created. This tool helps the business that is looking for walk-in traffic.  The best part is that the basic package is free. In spite of this fact, the tool continues to be very underutilized by small businesses based on research from Google.

The other nice thing about Places is the ability for people to rate your store, which provides many opportunities for good word of mouth to take place.   

Even if you do not have a website, Google Places allows you to maintain an online presence. The listing can be enhanced by using the locally targeted Adwords Program.  Visit www.google.com/places for more information.

Debit Card Swipe Fee Reform being delayed by Debit Card Industry

It has been reported that the debit card industry is seeking to delay implementation of the new regulations that would require more reasonable debit card fees to reflect the actual costs incurred by banks in processing debit transactions. The new regulations include a recommendation that a flat fee of no more than 12 cents per transaction be applied universally.  This would result in lowering current fees by almost 70%.

How to Look Professional on Facebook

Facebook is quickly becoming the go-to tool for small business social media marketing.  If you want to easily and inexpensively create a professional look for your business, visit Pagemodo Pagebuilder at www.pagemodo.com  

Inaugural Hockey Day in America

The inaugural Hockey Day in America was held at Millennium Park in downtown Chicago on Sunday, February 20.  The event was nationally televised on NBC between the four nationally televised NHL games.  The event co-sponsored by USA Hockey, NBC television, the NHL and McDonalds was an opportunity for promotion of the sport, which HDA and its members support.  The association had a presence at the inaugural event. Watch for details on how members can support the 2nd annual event in 2012.

EbayMost Watched Items on Ebay (2-23-11)

  • Blank Hockey Jerseys, NHL Team Colors, Home & Away
  • 15'x19' Ice & Skate Ice Rink Backyard Hockey Rink-New
  • Roller Skate Wheel Bullet (Chicago) 58mm
  • Sports Equipment Hockey Drying Rack Tree
  • New Large Black Sport/Hockey Gear Bag 40"x24"x24"
  • New Bauer Vapor x30 Ice Hockey Skate SR Sizes Available Free Shipping & Discounted International Shipping
  • NXI Phantom Ice Hockey Goalie Helmet Mask-black/used
  • Itech Envy 7 Goalie Mask Fit 2 Bauer extra cage
  • Hockey Training Aid Sweet Hands Stick Handling Tool, get sharp at home, on the ice or on the street
  • New CCM soft boot womens ladies ice figure skates sz 10- softer, wider, warmer than traditional figure skate

Why are hockey dealers joining HDA?

  1. HDA is providing education about the latest retailing tools, social media, and impactful Internet marketing.
  2. HDA is becoming the source for finding every kind of hockey accessory imaginable.
  3. HDA is providing a forum for hockey business owners to communicate with each other.
  4. HDA is a source for discounts on shipping, insurance and credit card processing.
  5. HDA is advocating on behalf of hockey dealers.

Join now and pay just $94 for the balance of 2011.


Dan Signature

                          Chuck Signature
Dan Kasen                                    Chuck Suritz

dkasen@nsga.org                          csuritz@nsga.org 



In This Issue
Going Local with Google
Debit Card Swipe Fee Reform
How to Look Professional on Facebook
Inaugural Hockey Day In America
Why are Hockey Dealers joining HDA

HDA Welcomes its

Newest Members 

SunWest Sportswear 

Valley Sports, Inc.,

Stirling, NJ 

KoSports, Inc. 

Stamford Twin Rinks - Skate Zone

Red Light District 

Bags For Sports 

 Visit Our Sponsor

Hockey Day in America




47th Annual 
National Sporting
Goods Association
13th Annual Team Dealer Summit 


May 1 - 4, 2011


Loews Ventana
Tucson, AZ
Registration now open!
Click Here for more info
Contact Us 
c/o NSGA
1601 Feehanville Drive
Suite 300
Mt. Prospect, IL 60056
800.815.5422, ext. 130

Quick Links

HDA Dealers Network Logo