November 2010
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A Division of the National Sporting Goods Association



Welcome to the 3rd edition of the HockeyVoice.  

We hope that you are finding the content useful for helping you run a more successful business during some very interesting times. Please don't hesitate to contact us if you have some ideas for additional content that should be included in the HockeyVoice. Visit


Walmart - more aggressive for the holiday season

Walmart announced that it is planning to offer free shipping on its website with no minimum purchase on almost 60,000 items.  Walmart claims it will not raise prices to offset the free shipping.

According to comScore, an on-line research firm, 55% of consumers are somewhat likely to abandon their purchases, if they do not get free shipping.

Too many selections in your store confuses your customers

New research on shopping habits has confirmed that providing your customers with too many choices creates stress.  So if you customers are currently being overwhelmed by a huge selection of product, you can't possibly gain an edge by adding even more product to the selection process.  The research study went on to explain that asking people to compare the attributes of more than seven different choices is overwhelming.

On the other hand, small assortments help your customers more easily narrow down their choices.  Clearly, a large number of options is perceived by customers as a good thing.  But, when the decision making process begins, it becomes a negative. (adapted from The Art of Choosing) 

Forrester Research predicts shift to even more selling online this holiday season

A recent survey by the leading Internet research firm in the industry indicates that 37% of purchaes for the holiday season will be made online.  This compares to 30% in 2009.   

What's keeping them up late at night

The Hockey Dealers Association is asking each new member during the appplication process to share their major concerns.  Here is a sample of what they are telling us:

"I am a small shop and I have to compete with the Internet."

"Competing with the larger hockey dealers and the online hockey companies."

"Opening new accounts with larger manufacturers."

"Hockey in the USA is poorly organized."

"Getting permission to sell on-line from big manufacturers."

We invite you to join the association and share your concerns and collectively act to better the industry for everyone.

Top 10 Hockey Equipment Products (11/19/10)
  1. Power Balance Silicone Wristband
  2. Franklin NHL Set of 2 Mini Goals
  3. Mylec Deluxe Goal Set
  4. Mylec Junior Folding Goal Set
  5. Tape Brothers Duct Tape
  6. Franklin Sports NHL Hockey Passer
  7. Mylec All Purpose Steel Goal
  8. Franklin NHL Mini Hockey Goal Set
  9. Aviva Inflatable 12' Oval Ice Rink
  10. Franklin Sports Hockey Passer Training Set

Special Charter Rate Membership of $80 expires on December 31, 2010

Please join your fellow dealers who are already members. Build a voice to represent the interests of Hockey Dealers. 

Visit and take advantage of the charter rate today!


Dan Signature

                          Chuck Signature

Dan Kasen                                   Chuck Suritz                 

In This Issue
Walmart-More Aggressive
Too Many Selections
Even More Selling Online
What's Keeping You Up at Night
Top 10 Hockey Equipment Products
Special Charter Rate -$80


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