Welcome to Maui,  

the Magic Isle

Maui is the second largest Hawaiian island, yet it has a relative small population making Maui popular with visitors who are looking for sophisticated diversions and amenities in the small towns and airy resorts spread throughout the island..

From its heavenly beaches to its scenic natural wonders, there are plenty of reasons why Maui has been voted "Best Island" by readers of Conde Nast Traveler for more than a dozen years.

Discover your own reasons to love Maui as you stroll the seaside streets of Lahaina and the lovely beaches of Kaanapali. Feel the mana (power) of Haleakala National Park or discover the arts and culture of Kahului and Upcountry Maui. From championship golf courses to the scenic road to Hana, your vacation on the "Valley Isle" promises to be unforgettable. It's no wonder why thousands of humpback whales migrate to Maui's warm waters year after year. One visit to Maui and you just might join them.

Stand above a sea of clouds high atop Haleakala. Watch a 45-foot whale breach off the coast of Lahaina.  Lose count of the waterfalls along the road as you maneuver the hairpin turns of the Hana highway.

To step back in Maui's past, visit the Whalers Village Museum for an historic account of the whaling industry, discover Maui's agricultural past at the Alexander & Baldwin Sugar Museum or follow the Lahaina Historic Trail to explore this thriving seaport's heritage.

Today, Maui reveals its cultural past through a thriving arts scene infused with the life-embracing spirit of aloha. From the events and exhibitions at the Maui Arts and Cultural Center and the Hui Noeau Visual Arts Center to Art Night every Friday in Lahaina, Maui continues to pay homage to its rich history. Local artists and artisans are also expanding their influence by creating a

wide range of products, from hip fashion to traditional and contemporary crafts.

Ride on a genuine 1890s train, known as the Sugar-Cane Train, on the Lahaina-Kaanapali Railroad. Build a sand castle at one of Maui's many beautiful beaches. Turn your 7 to 12-year-olds into Junior Rangers at the Haleakala Visitor Center. Or get your kids involved in hands-on exhibits at the Hawaii Nature Center in Wailuku.