Your Website + SEO = More Revenue

You have a website. Almost every business has one. But, does your website generate revenue? 60 million people a day use search engines to find products, services, and information - some of them are definitely searching for what you offer. Are they finding your business or are they finding your competitiors? If your business is not listed on the first page of the results, you may not be found. But, they will find someone there. So, how can you thrust your website to the top? The answer is Search Engine Optimization (SEO).

SEO is the process of designing or modifying various components of your website to improve its ranking on the major search engines like Google, Yahoo, and Bing. Sure, you can use Pay-Per-Click (PPC) to appear in the sponsored results, but nothing beats the power that comes from "organic" or a natural search engine ranking. Research has proven time and again that people trust Google's Search Engine Results (SERP). Not sure if this is for you? Consider these five compelling reasons:

Website Traffic - "If you build it, they will come." no longer applies to websites. The internet is far too competitive for that. Not only does your site have to appeal to the visitor, it also has to be able to be found. 91% of search engine users don't click beyond the first page. So, if your not on that page, someone else is getting your traffic, and maybe your customer.
Qualified Leads - Someone who finds you through an online search is specifically looking for your product or service. SEO brings visitors with a genuine interest in what you have to offer.
Better Return on Investment - Marketing via search enginge traffic changes the focus from outbound (Newspaper Ads, Yellow Pages, mailings, etc.) to inbound. Outbound is based on the premise of a person seeing your name and remembering it when they need your service. Inbound, on the other hand, is based on the premise that marketing to those who are actually looking for your service - NOW. Additionally, a well-ranked site is always on - 24/7. 1800% ROI is what one company acheived.
Brand Name Recognition - Research shows that people trust highly ranked sites in search engine results. Having a top ranking for "unique wedding favors", for example, automatically brands your company as the market leader. Whatever your product or service, a high ranking will give you brand name recognition.
Referral Power - Think of a search engine as an excellent 3rd party referral. If your website appears in the top 10 results, you will be perceived as a trusted resource. It provides exposure not only to potential prospects, but also, reporters, vendors, and others who can also provide word of mouth referrals.

SEO can be just what your business needs in a tough economy. In a highly competitive market, it can provide the means to becoming a market leader. Want to see where you currently rank on the major search engines? Let us know, we'll provide you with a free report.

What Every Business Should Know About 201 CMR 17.00

Mass. identity theft laws went into effect March 1st, 2010. Are your customers, your staff and your business protected? Fines range from $5,000 - $50,000 per instance. Neoscope Technology Solutions actively works to make certain our clients are protected. Call us for a quote and please read our white paper below:

The Massachusetts Personal Information Security Regulation White Paper

Announcing Our Partnership With The Copier Connection

The Copier Connection – A team of Office Technology Professionals located in Newburyport, MA, providing real-world solutions for all types of office environments since 1987. For over 20 Years, our mission is and has always been "Total Customer Satisfaction". Our expertise is developing and implementing office equipment strategies that will increase productivity and reduce costs by leveraging the latest advancements in document imaging technologies that our industry has to offer.

Visit www.thecopierconnection.com for more information.

Are You Interested in a Free Dell Laptop?

Neoscope Technology Solutions is pleased to announce our newly launched referral program. We really appreciate it when our valued clients put in a good word about Neoscope and send new clients our way, and in an effort to show our appreciation we will be giving away free Dell laptops. Receiving a free Dell laptop from Neoscope Technology Solutions is easy. Here's how it works:

Tell your friends and business partners about Neoscope Technology Solutions and the managed IT services that we offer.
We'll discuss the benefits of our services with the referrals you send our way.
When one of your referrals becomes a Neoscope managed IT services client, we'll send you a free Dell laptop as a token of our appreciation. No purchase required, no strings attached.

Please visit www.neoscopetechnology.com for more information or to request a free network evaluation.