Many companies do a phenomenal job driving traffic to their website and keeping their pages and content up to date. Several even go as far as changing the look and feel for their website every so often to stay current. How much do you really do behind the scenes though? How are you tracking and monitoring your readers?

One of the key factors for improving your content and reaching out to your readers is to know their interests. By doing this, you will not only gain an ever more growing audience but also increase traffic to your website.

There are many web analytic solutions that allow you to track your website traffic and click-throughs. One I have found that has been beneficial is Google Analytics.

It provides you with powerful yet user-friendly features that allow you to take control of your website and analyze your traffic data. Google Analytics is one of the most comprehensive tools you can use and is free of charge.

Google provides a free online course that offers comprehensive training in Google Analytics implementation and data analysis. This course prepares you for the Google Analytics IQ test which eventually allows you to train your staff to use Google Analytics.

Some features Google Analytics include are; Advertising ROI, Cross Channel & Multimedia Tracking, Visualizing Data, Customized Reporting, Sharing & Communication and Google Integration & Reliability.