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In This Issue
3 Easy Content Ideas You Don't Have To Write Yourself
Free Resources
Coral Gables Eco Expo
Constant Contact FAQs

May 2010
Xpresso Break Newsletter


Top3 Easy Content Ideas

1-2-3 GraphicHow to find content for your e-newsletters without having to write it.

One of the obstacles to writing an e-newsletter is ... well ...  having to actually write it. If this one of the areas that you find difficult, there are some ways to work around it.

You can still produce an informative, helpful newsletter without having to do a lot of writing. Here are three easy ways.

Show, don't tell. 
Remember kindergarten? Well, things haven't changed much since then. Show and tell is still a crowd pleaser. And it's one of the ways that you can make your newsletter easier on you and fun for your readers.

Instead of writing out what you want to say, you can use pictures with short captions. Great for how to articles. You can also record yourself saying it and include a link to a video or a podcast in your newsletter.

My friend, David Suarez, did this for a recent newsletter on how to get free press coverage. He recorded his "article,"  uploaded the video to YouTube and then included a link in his newsletter. Here's the video to give you an idea.

VideoBy the way, David Suarez' company, Interactive Training Solutions, offers great tips to help you promote your business.

For more information you can go to www.InteractiveTrainingSolutions.com
or sign up to receive his newsletter.


Aggregate the Best Content on the Web

One of the newsletters I find very helpful is from Social Media Today and it's a recap of the top blog posts that appeared in Social Media Today over the past week. They include the first paragraph with a link to the full article online.

In the same way, you can aggregate the best online articles and blog posts you've read relating to a topic your readers would find helpful. For example, a spa could include health & beauty articles or an accountant can find money management links.

Use Someone Else's Articles
Article directories, such as ezinearticles.com have tons of articles that you could use for free. All you need to do is publish the entire article, including the author's signature line with link. The links usually go to the author's own site, but you'll want to double-check the links to make sure the site is acceptable to you.

For a list of the top 50 article directories click here.

I hope these ideas will encourage you to start your own e-newsletter and help you on the days when you're suffering from writer's block :)
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Sandi Abbott
Sandi Abbott
Xpresso Marketing

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ResourcesFree Resources

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ResourcesLocal Eco Expo

Coral Gables Eco Expo

Thursday, May 27
10:30 am - 2:00 pm

Want to help your business and the environment at the same time? Then don't miss this expo, presented by the Coral Gables Chamber of Commerce and the Go Green Talk Force.

>>More Info

FAQConstant Contact FAQs

>>Adding video clips to emails and surveys

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