The IT department is our new customer.
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The recent rebranding of Southern Business Communications, owned by Xerox Corporation for two years prior, signifies that Xerox recognizes the enormity of the AV opportunity. The
launch of Xerox Audio Video Solutions is an obvious clue about who our new customer is. It is Xerox's customer: the IT department.
Xerox is a $17.6 billion global IT product and services company. When companies like Xerox (and Cisco, a ~$40 billion IT company) muscle into a niche industry, it's not a niche any longer. These companies bring gigantic brand recognition to their AV offerings, easily recognized by IT personnel everywhere. But they also bring a vast network of sales and marketing representatives, who are deeply embedded in those IT departments, and carrying an enterprise viewpoint that cannot be matched in our industry. IT consumers will be very comfortable turning
to these companies for AV help, because they are already familiar with them.
What to do? AV companies must learn how the IT department works: budgeting, maintenance, asset management, security, vernacular, the works. Hire IT technicians and IT
sales teams. Partner with IT manufacturers and service providers, or acquire them. Accept that the world is changing around us, and that we need to change, or become obsolete.
-Howard
As always, I welcome your comments and perspectives.
hnunes@pepperdash.com
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| PepperDash Profile: Chadd Bailey
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 Title: Control Systems Programmer
Tell us about your job:Program control systems, supervise code frameworks and manage projects.
What aspect of your job interests you the most?
Developing new templates because it lets me think creatively...and you can only program so many conference rooms. How did you get started in the AV industry/control systems programming?
I graduated Northeastern University with a programming degree. With that, I answered a Craig's List ad and stumbled upon a small company doing some interesting work. In the 5 years I've been here, I'm glad to see PepperDash grow from an apartment to multiple offices.
What's the most high tech gadget that you own?
My home computer. Not very high tech, but I do everything on it.
Favorite Bar:
The Squealing Pig (or just "the Pig"). Good food, beer, Irish folk music.
3 Favorite Movies:
Boondock Saints BASEketball Army of Darkness
Best Advice:
Define the scope of the control system as best you can up front, because it's hard to change later in the project cycle. You can reach Chadd by email: cbailey@pepperdash.com. |
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Quick Contacts
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Quotes and change requests:
Myles O'Brien, Sales Engineer
mobrien@pepperdash.com | 617.206.9814
Project scheduling:
Christina Friskey, Project Coordinator
cfriskey@pepperdash.com | 617.206.9805
Not sure? info@pepperdash.com | 800.377.9112
Visit PepperDash at www.pepperdash.com
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© 2008 Pepperdash Technology Corporation. All Rights Reserved.
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Trivia Contest
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According to Wikipedia, what was the most expensive film to produce, that's already been released?
A) Pirates of the Caribbean: Dead Man's Chest
B) Harry Potter and the Half Blood Prince
C) Spider Man 3
D) Pirates of the Caribbean: At World's End
Click here and enter to win a collection of our favorite hot sauces, a PepperDash mug, and a $50 donation to your favorite charity.
One winner will be randomly selected from the correct answers to this month's Trivia Contest.
Last month's answer:
Wasted energy is called phantom energy.
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