The MarketBuilding Team. Unique Marketing Solutions. Profitable Results.
Strategic Marketing Solutions
October 1, 2011
"The engineering is secondary to the vision."

- Cynthia Ozick
Getting Your Handwriting Analyzed

Getting Your Handwriting Analyzed Studies show handwritten envelopes typically have a higher open rate than those that are laser-printed. Seeing an opportunity, a company in Virginia has developed a handwriting machine that churns out thousands of authentic-looking handwritten mailers at a much lower cost than having it done by real people.


Listening to What Customers Tell You
Listening to What Your Customers Tell You
Ed was in the business of persuading lonely housewives that life was good. He'd bang on the doors of their San Francisco homes, listen to their troubles, and clean up the mess. Then they started talking about more feminine trouble than Ed expected, and he suddenly changed his line of business.


Telling a Book by its Cover
Telling a Book by Its Cover This month Mr. Marketing tells a sad story of giving away all his suits and now being unable to have serious business meetings in New York City. Good thing he's comfortable in jeans in San Diego...



And Now for Something Different
And Now for Something Different
As you plan for that next conference or holiday party, plan to put your company's logo and key messages at your feet. This LA-based company uses holographic film to create temporary, reusable floor tattoos, applicable on just about any smooth surface.


In This Issue

Getting Your Handwriting Analyzed

Listening to What Customers Tell You

Telling a Book by its Cover

And Now for Something Different

Interesting Stuff

Interesting Stuff

The Devil Did It

Storm clouds. Prayers. A girl glued to the ceiling.
This is FUNNY!

Marketing Trends
Safety professionals deem communications to be the most important skill they need to learn.
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