The MarketBuilding Team. Unique Marketing Solutions. Profitable Results.
Strategic Marketing Solutions
August 1, 2011
"I have found the best way to give advice to your
children is to find out what they want and then
advise them to do it."

- Harry S Truman
Legal Corner - Is Data Mining Free Speech?

Is Data Mining Free Speech? The Supreme Court has ruled that the state has minimal control over commercial data mining. Striking down Sorrell vs. IMS Health means doctors can sell their names and patient information (without names attached) to data firms who, in turn, sell it to pharmaceutical companies. Access to this information increases the amount of branded drug marketing, driving up healthcare costs.


Why Stop at 57?
August Success Story
Join us inside for a story about a man who was as bitter as horseradish and whose language was as spicy as mustard. He was angry at the economy. At himself. At pickled cabbage. And at a bearded drunkard named Grant. And if he heard the hoi polloi laughing "Is that a pickle in your pocket?" one more time he was going to explode.

Thinking About Your Video Handshake
Thinking About Your Video HandshakeDeveloping a true business relationship requires some kind of interactive communications, like personal networking, sales calls, direct mail, telemarketing, electronic newsletters or personalized email. We asked Mr. Marketing to examine video handshakes, which can impact 150 million U.S. adults who watch videos online.

Hispanic Population Trends
Hispanic Population Trends
The top 10 largest Hispanic populations (millions) in 2010: California (14), Arizona (1.9), Texas (9.5), New Jersey (1.5), Florida (4.2), Colorado (1), New York (3.4), New Mexico (1), Illinois (2), Georgia (1) These 10 states represent 78% of US Hispanics counted in the US Census. One in three is under 18, and one in four US children are Hispanic.

In This Issue

Is Data Mining Free Speech?

Why Stop at 57?

Thinking About Your Video Handshake

Hispanic Population Trends

Interesting Stuff

Interesting Stuff

Selling With One Word

Mercedes reinforces its beauty and brains message with a single, effective word.

Marketing Trends
98% of US consumers bring in their mail the day it's delivered. 77% sort through it immediately.
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