The MarketBuilding Team. Unique Marketing Solutions. Profitable Results.
Strategic Marketing Solutions
May 1, 2011
"Half the money I spend on advertising is wasted, and the trouble is I don't know which half."

- Lord Leverhulme
What's Next - Ordering Just By Thinking About It?
What's Next - Ordering Just By Thinking About It?
The latest apps to amaze the world appear from Quidsi.com. The operators of diapers.com let users access stored shopping lists on Facebook, replenishing items previously bought without leaving that site. Making it even more convenient, busy moms can reorder items when there's no cell service or Wi-Fi with an iPhone app that stores past purchases. The app automatically completes the transaction after the device regains service.

Kicking Up Some Dust
Kicking Up Some Dust
It's allergy season, and like everyone in San Diego we're sneezing up a storm. It reminds us of the story of the fellow who was so allergic to dust and pollen that he desperately took an electric fan, a soap box, a pillowcase, and some electrical tape to create a mechanical sucking machine. He was excited by the results. Customers were amazed at his creativity.

Shame On You, Bob Parsons
Shame On You, Bob ParsonsRecognizing it can be bad for business, our own Mr. Marketing tends to shy away from political discussions. Spike Lee's movie title said it all though: Do The Right Thing.  Because when something so horrific comes along as what Bob Parsons, CEO of GoDaddy, has done, it must be pointed out to the world. Especially when it's not only bad marketing and nasty, but also just downright wrong.

THIS Is News?

THIS Is News?You've got to admire any communications professional who can take a total non-story and get major coverage from USA Today and a host of other mainstream media. So it went with the announcement (just prior to Valentine's Day) that Ken and Barbie had decided to patch it up after a seven-year separation. Apparently, after posting about his grand romantic gestures on Facebook and Twitter for two months, Barbie made her decision in his favor. "Ken and I were made for each other," Barbie told USA TODAY. "Our love is grander than any dream house."


In This Issue

What's Next -
Ordering Just By Thinking About It?

Kicking Up Some Dust

Shame On You, Bob Parsons

THIS Is News?

Interesting Stuff

Interesting Stuff

MUST BE THE FRENCH FRIES

Whether or not you like McDonalds, you'll enjoy this commercial.

WHAT A DEAL!
We found a great way to grow any business and save you $850.
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