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"According to our
mother, you're our father. And that's good enough for
us."
-- Father's Day, by Harry Ruby
| Don't Overdo Email |
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We've noticed more emails coming when the
economy
tightened up. Makes sense - email costs less
and is easy
to push out the door. Only your customer's
email box may
be saturated, which means every time you push
the
button you're turning them off - not on.
Here's an analysis
worth considering before sending that next email.
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| It's the Only Holiday in June |
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Listening to a Mother's Day sermon in 1909,
Sonora Smart
Dodd dreamt of a day to honor her father, who
had raised
six children by himself. While the idea
caught on in 52
countries around the globe, it wasn't made a
legal US
holiday for 63 years because Congress felt it
was
inappropriate to honor men this way.
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| Speaking to Reporters in a Third Newspaper |
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You may have noticed Mr. Marketing's column
appearing in the Pomerado Newspaper Chain
over the past four years. He recently got
picked up by the Ramona Sentinel, adding
another 15,000 to his weekly circulation. Now
covering a significant chunk of San Diego's
North County, he explains this week how to
speak to reporters.
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| Jib Jab for Grownups |
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We've all seen Jib Jab videos, providing an
ability for us to
become dancing elves to email to friends and
relatives.
Now Cisco has made the story line a bit more
professional. Take your photo, incorporate it
into one of
their commercials, and voila - you're a guru.
It's quick. It's
fun. And someone MIGHT even believe it.
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Interesting Stuff |
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BE A GOOD POOPER Here's a commercial from
Pedigree that we're happy to never see again.
QUICK STATS 80% of Fortune 500
firms use social networking, 52% use Twitter, and 45%
use blogs. Only 23% of executives rate social media tools
as good or very good.
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