The MarketBuilding Team
Strategic Marketing Solutions
June 1, 2010

"According to our mother, you're our father. And that's good enough for us."
-- Father's Day, by Harry Ruby

THIS MONTH'S ISSUE
  • Interesting Stuff
  • Don't Overdo Email
  • It's the Only Holiday in June
  • Speaking to Reporters in a Third Newspaper
  • Jib Jab for Grownups

  • Don't Overdo Email
    Don't Go Overboard with Email

    We've noticed more emails coming when the economy tightened up. Makes sense - email costs less and is easy to push out the door. Only your customer's email box may be saturated, which means every time you push the button you're turning them off - not on. Here's an analysis worth considering before sending that next email.


    It's the Only Holiday in June
    Happy Father's Day

    Listening to a Mother's Day sermon in 1909, Sonora Smart Dodd dreamt of a day to honor her father, who had raised six children by himself. While the idea caught on in 52 countries around the globe, it wasn't made a legal US holiday for 63 years because Congress felt it was inappropriate to honor men this way.


    Speaking to Reporters in a Third Newspaper
    Mr. Marketing Expands His Market

    You may have noticed Mr. Marketing's column appearing in the Pomerado Newspaper Chain over the past four years. He recently got picked up by the Ramona Sentinel, adding another 15,000 to his weekly circulation. Now covering a significant chunk of San Diego's North County, he explains this week how to speak to reporters.


    Jib Jab for Grownups
    Are You the Next Cisco Guru?

    We've all seen Jib Jab videos, providing an ability for us to become dancing elves to email to friends and relatives. Now Cisco has made the story line a bit more professional. Take your photo, incorporate it into one of their commercials, and voila - you're a guru. It's quick. It's fun. And someone MIGHT even believe it.


    Interesting Stuff

    BE A GOOD POOPER
    Here's a commercial from Pedigree that we're happy to never see again.

    QUICK STATS
    80% of Fortune 500 firms use social networking, 52% use Twitter, and 45% use blogs. Only 23% of executives rate social media tools as good or very good.

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