Results of 2011 Small Business Social Media Survey

Social Media & Customer Service
What do you do if someone says something negative about your business on social media?

Blog Indiana - Aug. 2011

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Greetings!

Did you know that 71% of small business owners say they are generating leads from social media? Or that 63% of those who use social media spend more than 30 minutes a day on social media.

We didn't know those facts until we conducted the 2011 Small Business Social Media Survey in which we asked 243 small business owners about their social media activities.

Here is a preview of what we learned.

Time on Social Media Pays Off

On a regular basis small business owners ask us if Social Media is worth spending time on. Based on the results of our Survey the data points to a strong YES!

But the comments leave us wondering. Curious about what business owners old us regarding the payoffs of social media? Read More

Business Owners Taking Control

With more businesses able to draw a straight line from time spent to their bottom line, business owners are taking a more active role in social media. More than 65% indicated they are actively engaged in creating content and few than 30% are relying on interns.

While many business owners believe social media is a do it yourself type of activity, there is a growing interest in hiring marketing and social media firms to support their efforts. Read more

Where Do You Play?

It is a simple question, but the answer is not so simple. Where should you play in social media? It depends on the industry you are in.

While Facebook was popular across the board, there were dramatic differences by industry, with accountants and lawyers choosing LinkedIN more often and marketing types gravitating toward twitter. Where do you fall?