Deliver the Release |
|
Be sure you send your press release to the right person, and send it with their preferred delivery method. While a few editors still request faxed press releases, most prefer e-mail.
If you use e-mail, paste the text in the body of the document, not as an attachment. If photos are part of the release send a low res GIF so the email does not get too larger. Let the editor/writer know a higher resolution version of the photo is available.
If you are not sure how to convert the photo, then regular mail is still the best way to present your information.
Even if your release is not picked up, it can be an effective marketing tool. Post it on your web site in the media room area, use it as a direct mail piece or handout for sales calls. And if the articles are picked up, use these same techniques to distribute the actual copies |
Need help with your press release? Contact Roundpeg today!
Sincerely,
Lorraine Ball roundpeg
317.569.1396
|