Greetings!
QUESTION:
Under what
circumstances
will a mediocre strategy out perform a brilliant
one?
ANSWER:
When the
mediocre
strategy is
supported by a comprehensive tactical plan!
Too often business owners have brilliant ideas
but fail to think through all the steps necessary
to turn their ideas into reality. The result...
failure or mediocre performance, when there
could
have been extraordinary success.
Whether you are trying to launch a new product
or company, or simply run a successful promotion
or special event, a well thought out tactical plan
gives you a great foundation! While the amount
of detail required will vary, any tactical plan
should include the following:
- Resources Required - What do you need
purchase? And how much will it cost?
- Specific Roles - What specific activities must
occur, and who will do them?
- Timeline - Working backward from the launch
date, when do specific things have to happen in
order to launch your idea on time?
- Measures for Success - When it is all done,
how will you measure the success of the project?
Do these things well and any strategy
will deliver brilliant results!
