Newsletter Banner
January, 2007 
 Make Your Web Visitors Feel Welcome
Quick Links

Join our mailing list!


A great Web site is more than just an on-line brochure. For many small businesses, it is the only store-front your customers will experience. Are you ready for visitors? Here are a few suggestions to improve your visitors? experience.

 Be a Good Host!

Before you tell visitors about your expertise, great service, smart employees, etc. take the time to prove you understand their needs, desires, and challenges. Lead with copy demonstrating to the reader they are in the right place:

"If you are a small business owner struggling to balance, etc." or "Are you looking for, etc."

What else should be on your home page? Consider including a ?What?s New? section. By keeping this content fresh, with links to press releases, new white papers, articles and resources visitors have a reason to come back. Be sure you change this frequently!


 Put Things Where They Belong!

Often Web Site navigation is organized logically, from the company perspective "products," "services," "solutions," etc. grouped together. Consider instead a flow based on user groups or customer challenges:
  • Are you a Homeowners, builder or contractor?
  • Want lower taxes? Or Planning for your Retirement?
And while you are organizing you content, get rid of the testimonials page! Don?t get rid of the testimonials, it is very valuable to have satisfied customers talk about you. Just get rid of the page, and insert testimonials and links to case studies on each page.


 Share What You Know!

When you add content such as relevant news, how- to instructions, helpful guides, industry reports, and links to other sties, you give visitors a reason to come back. And while they are visiting, the will be exposed to your company messages as well.

Make sure it is easy to access the content, with simple download procedures and printer friendly pages. Be sure all downloads include company logos and contact information.


 Check Your Web Stats!

Reviewing your statistics on a regular basis will help you identify which pages attract and hold visitors, and which don?t. The Web is a flexible and measurable medium. Take advantage of what you learn to continuously improve your visitor experience.

If your host does not provide web stats, consider a free tool such as WebLog Expert Lite.

More Info on WebLog Expert Lite 

Do you need help getting your website started, or updated? Want a simple web audit? We can help. Start by attending Roundpeg's
eMarketing Seminar

January 29th from 8- 10 am
Old National Bank - 1430 S. Rangeline Road.

Or send a link to your site, and we will provide a brief web audit summary free!

Lorraine Ball

phone: 317-569-1396
fax: 317-569-1389
Email Marketing by