November, 2006
In This Issue  

Tools You Can Use  

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Greetings!

Do you sit in the same place everyday? Drive to and from work along the same route? Tackle problems in the same manner?

Habits are easy, and they help us get through the day. Do them too often, however, and you end up in a rut. Let the ruts get too deep and it is hard to find a new solution to a problem or challenge. Sometimes drastic measures are needed to break out of the rut

Break the Habit
 
Try a New Approach

If you need a fresh idea, try a new direction. Consider using a technique called "Random Input." This technique helps you break away from restrictive thinking patterns. It opens a conversation about new solutions you normally might not associate with the problem.


How it Works
 

Begin by selecting a random noun from the dictionary or one that strikes your fancy. It works best if the noun is something that can be seen or touched (e.g., helicopter, dog). Use this noun as the starting point for brainstorming.

Next, look for ways to connect the noun to the challenge at hand. As you brainstorm, do not eliminate or evaluate ideas. Let your mind wander. Capture every idea. Yes, you will have some useless ones. Others may lead to valuable insights. And at least one is likely to make a startling, creative leap.


Example: Breaking Away
 

Here is an example of how Random Input can work. Imagine your challenge is to find a new fundraising project for a teen soccer team. You have considered all the conventional solutions, but nothing really exciting comes to mind.

Now is a good time to try random input. You see your favorite plant on your desk and decide to use the word "plants." Brainstorming may lead to some of these ideas:

  • Planting seeds in the spring, and selling the young
  • Offering lawn care services instead of the typical car
  • Selling decorative floral arrangements for holidays
  • "Selling" or "renting" trees or plants around the playing field to sponsors and supporters


Engage Others
 

You will generate even more ideas if you brainstorm with others. Invite 3 - 5 people to join you for short (20 - 30 minute) sessions. When it comes to brainstorming, two heads are definately better than one!

The ideas will be sketchy at first. Many will be may be useless or impractical. Yet, one might be original enough for the basis of an entirely new concept. Try it! Random input is a great new habit to develop.



Sincerely,


Lorraine Ball
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Phone: 317-908-0262
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