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There is a story about an impatient young man
who went to visit an old scholar. He demanded the
the old man tell him everything he needed to know
about the bible standing on one foot.
The old man smiled, stood on one foot and said,
"Do
unto others, as you would have them do unto you!
All the rest is commentary"
| What Would You Say? |
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If that same impatient young man came to your
business, could you meet his challenge? Could you
boil
down the description of your business to a simple
message, deliverable standing on one foot?
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| Try This Next Time |
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The next time someone at a networking event
asks "What do you do?" Treat the listener like an
impatient young man. Avoid a long, detailed
description of your products and services.
Instead, give a brief, but compelling
description that leaves the listener wanting more ...
and watch what happens!
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| What to Say? |
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If you have caught their attention, the listener will
ask a follow up question. Keep your response short
as well. The goal is not to be vague, but to provide
information in manageable bites for the listener.
Think of a networking conversation like a tennis
match. Your goal is to make contact with the ball
and knock it back over the net. Remember to ask
questions about their business as well.
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| Fishing Lessons |
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Want to learn more about Marketing on One Foot?
Register today for Fishing
Lessons - A lively look at how to build a referral
based marketing business
The workshop will
be held on Wednesday, March 29th 8:00 - 10:00 at
the Old National Bank, 14179 Clay Terrace
Blvd, Suite 160, Carmel
This popular
workshop will only be
offered twice this year.
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A twenty year veteran of corporate America, today
Lorraine
Ball helps small business owners use planning
and creative thinking as a starting point for growth
and change.
Active in the local
business community, Lorraine is
the recipient of 2005 Rainmaker of the Year Award.
She serves on the boards of Rainmakers and the
Network of Women in Business.
This month she will facilitate the
Indy
Chamber
Power Networking Event on March 22nd
See Lorraine in Action
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