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  JUNE 2012
It's time to hit "Refresh"
We've read a lot of advice from marketing gurus lately about freshening up your company website every so often, and we've taken it to heart and then some.  A new website is in the works for BBC and will debut next month.  But we've gone a step further, first, by changing our name to BBC Entrepreneurial Training & Consulting and, second, by giving ourselves a brand new logo.

BBCetc, etc, etc... 
As you may know, BBC was born in 1990 as Biotechnology Business Consultants to assist early-stage Michigan life science companies with technology commercialization strategy and implementation.  But, let's face it, most people just call us BBC, and despite the unfortunate resemblance to the media giant across the pond, we do get good recognition with that moniker. 

We've grown a lot since 1990, now training and consulting with technology companies across many sectors in the areas of commercialization, SBIR/STTR and other research grants and grant management.  In addition to the Michigan Assistance Program we manage, BBC provided services to companies and organizations in 18 other states last year.  So, to better reflect what we do now, we have changed our name to BBC Entrepreneurial Training & Consulting, we will continue to use BBCetc, Biotechnology Business Consultants is going away - and, let's face it, you'll still call us BBC.

Say Goodbye to Pink - Hello to Plum!
After many heart-wrenching discussions (not to mention mighty perseverance), we have managed to convince the boss (Lisa Kurek) that to reflect the depth of our services, the prominent hot pink in BBC's logo and marketing materials should also find more depth. Thus we instructed her that plum (please, not purple) is simply a deeper shade of pink.  In addition, you're going to be seeing fewer references to seeds and growing things, and more cool, edgy graphics, but that's for later.  Right now, simply note that the logo mark is actually a leaf, so we can say with certainty that the more things change, the more they stay the same. We hope you enjoy the new look (and appreciate the head pounding it took to get to it!). 

Next month we will unveil our new newsletter and eblast formats as well as our new website.  Stay tuned!

Get Ready; CCR is Going Away
At the end of July 2012, the Central Contractor Registration (CCR) system is going away.  CCR, along with Federal Agency Registration (FedReg), the Online Representations and Certifications Application (ORCA), and the Excluded Parties List System (EPLS), will be migrated into the new System for Award Management, or SAM. Originally, scheduled to 'go-live' on May 29, the launch was pushed back to allow more time for training and testing.

The introduction of the SAM system will reduce the number of passwords you need to remember, the number of systems you need to enter and interact with, and redundancy of sharing data across the award lifecycle. 
What does the transition to SAM mean for you? Here are a few brief questions and answers.  More information is available on the SAM website ( 
Why should I care about this change?   Anyone that does business with the federal government must be registered on this system, including those seeking funding through the SBIR/STTR program.
I have a current CCR registration. What do I do?  Nothing right away. When it is time to renew your current CCR registration, you will do it in SAM.
What will happen to my data?  Your data will be migrated from CCR into SAM. It will be in SAM when you are ready to access it. When it is time to renew your registration, you will go to, create a simple SAM user account, and follow the online instructions to validate and update your information.
What is the timeline for the CCR transition to SAM?  The transition to SAM will be at the end of July. More information will be available as that date approaches. 
Where can I find more information about SAM?  Some training material, a FAQ and a video is already posted to and will be updated closer to the implementation date. System overview briefings are there now.
How did it get so late so soon?
It's night before it's afternoon.
December is here before it's June.
My goodness how the time has flewn.
How did it get so late so soon?
(We saw this article by Joe Schumaker, eRA Communications, Office of NIH Extramural Research, and thought the advice was timely and appropriate, so we thought we'd pass it along.)
It doesn't matter if you write grant applications or children's books... time is always a factor.  However, when writing grant applications, there can be serious consequences for poor time management.  So once again we present to you reasons to submit applications as early as possible. And by early, we mean days, not hours, and not minutes.
Considerations the applicant should keep in mind as the submission date nears:
  1. Before making an on-time submission, it is important that applicants and applicant organizations confirm that all of the required registrations with the various federal organizations (NIH's eRA Commons,, DUNS, CCR, etc) are complete, active and that the applicant's eRA Commons profile is up to date.  For more information about registrations, visit the Get Registered page.
  2. Notifications of submissions come from first and NIH second. 
    It is the applicant's responsibility to track the application. Since email can be unreliable, applicants are encouraged to use and eRA Commons to check the status of the submission. Seeing the assembled application in eRA Commons is the only sure-fire way to verify the submission has made it through the systems error-free. Applications must be error free in eRA Commons by the submission deadline in order to move forward for consideration. Read on. . .
Coffee Cup Wisdom
"Education is when you read the fine print. Experience is what you get if you don't."  
- Pete Seeger 

Who we are

BBC is nationally recognized for its expertise in helping technology-based entrepreneurs to win federal grants and contracts through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs and to use that funding strategically to propel growth. BBC-assisted proposals have a success rate 2-3 times the national average across several federal agencies. Its clients have been awarded over $100 million in funding since 2002. Through training courses and one-on-one consulting, experienced and BBC consultants guide client companies through the entire entrepreneurial continuum of proposal preparation, grant management, commercialization and business planning, and obtaining follow-on funding.  For more information, email or call us at 734-930-9741.
NSF SBIR by the #s
Preparing a proposal for the National Science Foundation?  Did you know that...

0 is the equipment cost allowed in a Phase I budget? 
2 is the page limit for Biographical sketches 
3 is the maximum letters of commercialization support you can have 
15 is the maximum number of pages for the project description  
5 PM (local) time on June 19th is the deadline for submission
upcoming. . . 
NSF SBIR - Jun19
DoD SBIR - Jun 27
DoE Phase I SBIR/STTR - Jul 3
NIH Phase II SBIR/STTR - Aug 5
DoD SBIR/STTR - Sep 26
DoD SBIR/STTR Topics - Jul 26
DoE Phase I SBIR/STTR - July 16


SBIR/STTR 101: Introduction & Overview
Oct 25 - Detroit, MI
Nov 6 - Kalamazoo, MI


SBIR/STTR Proposal Prep-NIH   
Sep 13-14 - Chicago, IL
Sep 19-20 - Lansing, MI 
SBIR/STTR Proposal Prep-DoE/DoD
Aug 28 - Kalamazoo, MI
Jul 12 - NIH Checklist

Submitting an NIHdiver Proposal? Dive into Your Budget Prep! 

It's never too early to start thinking about your SBIR/STTR budget.  Here are a few budget truisms from your friends at BBC:
  1. Budgets are usually easier than you think, but our clients often stress over them and therefore leave them until it's too late to fix problems.
  2. The process of preparing a budget forces you to think through everything you need to carry out your project including personnel, subcontracts, equipment etc. These are things that can take time to sort out, so it's good to start as early as possible.
  3. Budgets reveal a lot of issues (both scientific and administrative) that aren't apparent anywhere else in the proposal and that need to see the light of day so that they can be addressed early. 
Our advice: Don't let the budget drive the project or the project drive the budget.  When the two are developed in harmony there is less chance for things to slip under the rug by accident.  Not only will you end up with fewer flaws, your proposal will be have higher credibility with the reviewers.


For detailed help on how to fill in every field in the budget, refer to the NIH SBIR/STTR Application Guide

BBC has Excel templates and tools to make this process easier.  Contact us to request information about our consulting services


Read Blog 
just posted

Who's Doing What on Your Project? Biosketches Tell the Story"

by Bhramara Tirupati, PhD, Principal Consultant, BBC

With National Science Foundation (NSF), Department of Defense (DoD) and National Institutes of Health (NIH) SBIR deadlines coming up in the next few months, many of our clients are in the process of finalizing their technical teams and putting together their biosketches.

Every SBIR project requires short or long biographies of the technical people who plan to work on the project. A biosketch is used to evaluate the strength of the technical team in carrying out the proposed R&D.
 Read on...

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