#NotBuyingIt
Super Bowl Sunday

The Super Bowl is by far the most watched television event in the

U.S., and is increasingly popular worldwide. Last year 111 million people were lounging on their couches or perching on bar stools watch this big game and we just read that 70% of Americans plan to tune in this Sunday. 70%!!!! And nearly 50% of that audience will be women. Yet the programming continues to be targeted to a very specific slice of the male demographic and is too often filled with totally sexist and ridiculously offensive messages. Remember the  Doritos commercial last year?

This Sunday, SPARKis thrilled to team up with our fiercely amazing friends at MissRepresentation.org around the #NotBuyingIt Campaign.

While you, your friends and family watch the game, look for

differences in the ways men and women are represented. Point out sexism

as it happens and educate those around you by asking questions:

• Who was that commercial directed at? 
• What exactly are they selling? 
• What was the message?  
• Do I know any girls, boys, men or women like that? 

Join the conversation online: If you're on Twitter, use #NotBuyingIt with #Superbowl to call out the offensive and sexist ads in real-time. 

Here's an example of what to post to Twitter:

The #SuperBowl is sure to be the most talked-about topic of the

weekend, so let's flood the conversation with perspectives

on sexism in advertising!

SPARK Change!