Rebecca McManus, Owner and CEO of McManus Marketing LLC, has been named to the board of directors of ChiroCare. Rebecca will be chairing the marketing communications committee and also sits on the executive committee of the board.
 
Through McManus Marketing, Rebecca provides strategic marketing solutions for organizations focused on building their brands for growth and customer retention. She has held leadership positions in both corporate marketing and marketing/advertising agency settings throughout her 30-year career, and has been instrumental in driving success for a wide spectrum of organizations.
 
Rebecca is passionate about building the success of organizations that are committed to making a difference in people's health and well-being. She is a strong advocate for chiropractic care, health literacy and for engaging people in taking ownership of their health. Rebecca also champions having a strong, clear brand strategy, authenticity in communications; and brand integrity both outside and in.
 
Prior to launching her own business earlier this year, Rebecca served as director of market engagement and communications for Blue Cross and Blue Shield of Minnesota, where she was responsible for developing and implementing strategies for the Blue Cross brand, consumer engagement, advertising, direct marketing and Web-based initiatives. The work she directed during her seven years at Blue Cross received numerous national awards and contributed significantly to enhancing the image of Blue Cross in the marketplace. 
 
Before joining Blue Cross, Rebecca was marketing director for eBenX (now SHPS), a national health benefits administration company. She was also vice president at Hedstrom/Blessing advertising and marketing communications agency.

She holds a Bachelor of Arts degree, cum laude, from Smith College, Northampton, Massachusetts.