| Personality vs. Product - A Marketing Challenge |
By Gary LaSasso, Owner of New Media Partners, Mercer County, NJ
...the movie chronicles the remarkable true story of one father's race against time to quickly build a Biotech business that would manufacture the one product needed to treat two of his children. So, very anxious to "do it right," we quickly set out to discover the "correct" marketing methods for such a sophisticated, influential, high-profile "Hollywood-related" project. Let's face it, Harrison Ford was in the movie... Read more... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ |
| Create Valuable Content - Then Ask for the Link |
By: Tom Gilmour - Publisher of e-Xplorations
This website is filled with SEO secrets since we were able to address Search Engine Optimization with the original architecture. The next step as a marketing professional is to build awareness and drive traffic to a new website until the SEO work begins to take effect. In this case, the answer came during a Business card exchange hosted by Bounce University in Langhorne, PA. Read more...
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