You are receiving this e-Newsletter because you have a relationship with e-Xplorations from either an area Networking Association or Chamber of Commerce
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Your Marketing Insider's Guide                                 Volume 2 :: January 2010
In This Issue
Winning New Customers
SEO: A PR Change ...
Social Networking...
Getting Found Online Event
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Greetings!

Can you feel the BUZZ? No doubt we are turning a corner and the future looks brighter according to the professionals we have been speaking with over the last couple weeks. Winning New Customers and Changing the way we think about marketing is top of mind. This issue of e-Xplorations features two new guest writers from both sides of the river. Don't forget to RSVP for our event next week at the Lower Bucks Chamber offices. Enjoy!
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Winning New Customers in 2010 :: Eight Steps to Success
By Doug Sce, Business Consultant & Partner; The M&D Group          
 
Success Consulting...In my experience, the strategy that works best is this one: Stop selling!  Lead potential customers to make a buying decision.  People like the feeling that they are "buying" rather than the feeling that they have been "sold" something. Read More... 
 
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SEO: A PR Change Agent
  By Kaitlin Friedmann, Public Relations Manager, Creative Marketing Alliance
PR-Social Media 
You've seen the reports-2010 is shaping up to potentially be the year where all marketing and public relations departments truly step up their Web 2.0 budgets. This means increased time and energy devoted to blog development, social media marketing and other user-generated content overall, and all together, a new way of thinking about integrated marketing.
  Read More...
 
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Social networking sites good for business
By: JOHN ANASTASI ~ Bucks County Courier Times ~ Featuring Lower Bucks Chamber
 
To Tweet or Not To Tweet
It's a way to connect with new customers, communicate with a target market, and increase sales, advises a speaker at a business technology forum. ...Just as it was then, the answer today is "yes," according Donna Serdula, of Northampton-based DonnaTechDesigns.  Read more ... 
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Getting Found Online Seminar Series :: Educational Event

First up is a special event held at the Lower Bucks County Chamber of Commerce

Mark your calendar or RSVP Today:   Space is limited
Date: Wednesday, January 20, 2010
                                          Session A: 10:00 am - 11:30 am
                                                                  or
                                          Session B:  12:30 pm - 2:00 pm
 
Subject: Learn How to be the SEO for Your Company
Presented by: Tom Gilmour ~ Search First Marketing

And
Subject: Social Media for Business
Presented by: Donna Serdula ~ DonnaTechDesigns Social Media Expert
Social Media.crop
letip 
Interested in new clients? Want to grow your business with warm referrals from over 50 members of the regions most respected business owners? Join us for an introductory breakfast and discover how LeTip can help you! Ask me if your business category is available.
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At Search First Internet Marketing, we recognize you are busy and just don't have the time to become a SEO. Our Website Optimization experts have been professionally trained and are here to help you navigate the sometimes confusing, but often beneficial world of online marketing. Contact Tom today for a FREE website evaluation and estimate.
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