You may have seen our e-blast last week announcing the launch of the newest facet to our business! Not only will we continue to offer our strategy, design, printing, branding, photography, and copywriting services that promote your business and make you look good, we now offer custom promotional items to further assist you in marketing your products and services to your customers.

 

Promotional items go the distance when it comes to advertising your business and generating leads. The right promotional products give your company added marketing value -- and can be a lot of fun, too! They make great giveaways at tradeshows and sponsored events such as golf tournaments, conferences, and marathon races.

 

A study done by the Promotional Products Association International found that 83 percent of consumers polled said they like receiving promotional products, and 38 percent said promotional products serve as a constant reminder of the business advertised. 

 

Here are some tips to help you choose the right promotional items for your company. After all, you want to make sure you have a give-away -- not a throw-away!

 

Treasure Not Trash

  

Define your audience. You know your target demographic. What would attract, entertain, or be valuable to them? Consider their age, profession, industry, and interests. Then, choose items based on what you know. This ensures potential customers keep your item -- and lets them know your company "gets" them.  

 

Reflect your brand. Choose items that reflect your brand's personality. If your company is traditional and straightforward, pick an item that reflects that. If you are fun and playful, then express it! Choose items and a marketing message that demonstrate your brand clearly and accurately.

 

Quality matters. Avoid obviously cheap or junky giveaways. Items that break or fall apart reflect poorly on your company and aren't any good if they end up in the trash. If your budget is limited, give quality items to fewer people rather than giving shoddy ones to thousands. There are, surprisingly, many cost-concious but high quality items that won't break the bank.

 

Or, let us help you! Give us your customers' demographics and we can give you a targeted list of unique and effective giveaway suggestions.

 

Promotional items can play a key role in generating buzz for your brand. Items that highlight and reinforce your company will have customers remembering you long after the event has ended!

 

Sincerely, 

 

Mona Graham
 
Monogram Communication Services

798 University Avenue

  

  

In 2012, we want to help you get the most from your marketing budget. Call us today to learn how we can take away the pain that often comes with creating brilliant solutions.