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Show 'Em Your Stuff!
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There's a reason people say a picture is worth a thousand words.
Photography and illustrations can capture the essence of your brand in a way text cannot. When creating a marketing piece, compelling imagery gets your message read.
Photography is much more than just filling space or using pretty pictures. It should embody your company's personality while clearly portraying your product or service. Conversely, photography that misses the mark dilutes your brand message and confuses and distracts readers. Using professional high quality photography increases the perception of your brand's value -- and, therefore, sales.
Illustrations are used to help your audience understand abstract information, especially in text-heavy or technical pieces. Charts, graphs, and diagrams clarify how a complex product or concept works, and allow readers to fully grasp your message.
Additionally, the impact of beautiful photography and quality illustrations is lost if they are used poorly within the design of your marketing materials. Give your audience room to breathe and use text and visuals judiciously -- remember, less is more! Let your photos and illustrations speak for themselves.
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What Monogram Can Do for You
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- Create effective photography. Our experienced photographers are matched to your project based on areas of specialization. Photographing food requires a unique skill set, while the intricate detail of electronics requires another. We choose the right photographer so the uniqueness of your product or service is showcased.
- Break complex information into simplified charts and graphs. Creating an effective chart or graph is difficult. Our designers are adept at walking the line between too much and too little information so audiences clearly grasp your message.
- Manage the process. Photography art direction is a complex process. We attend photo shoots and work directly with our photographers to produce high quality, innovative visuals that fit your budget.
- Combine design, photography and illustrations to maximize impact. Our teams use the most relevant visual elements while maintaining strict adherence to brand, professionalism, and overall marketing effectiveness.
Our portfolio speaks for itself -- clarity, simplicity, and innovative design are the hallmarks of our graphic design services. We challenge you to give our photographers and illustrators the opportunity to bring stunning visual content to your marketing!
Sincerely,
Mona Graham
Monogram Communication Services
798 University Avenue
Sacramento, CA 95825
Phone: 916.922.0930
Fax: 916.922.0929
www.monogramcommunications.com
Throughout 2011 the Monogram Messenger is focusing on ways to help you refine your marketing efforts, maximize your impact, and obtain the greatest return from your marketing budget!
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