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Typos Cost You Money
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Did you know that a single spelling error could be negatively impacting your revenue?
You could have a beautiful web site and marketing materials, but if there are errors, you're sending the wrong message. Errors distract potential customers from hearing your intended message and cause them to question your credibility. Errors may indicate laziness or a lack of concern. Additionally, typos in a web site cause the site to rank lower in search engine results.
But how does this translate into an impact on revenue? According to a recent news article published by BBC News, companies are actually losing money because of spelling errors on their web sites.
Online entrepreneur Charles Duncombe analyzed web site figures for tightsplease.co.uk, a hosiery and shapewear site, and found that revenue doubled after a single spelling error was corrected.
If fixing one spelling error on a web site can instantly double the sales of hosiery, perhaps it's time you take a second look to make sure you're making the right impression.
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What Monogram Can Do for You
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- Go over your materials with a fine-tooth comb. Our editors and proofreaders are tougher than your college English professors. With degrees in English, Writing, Publishing, and Journalism, we put our knowledge and red pens to use in your marketing materials to fix spelling, grammar, punctuation, syntax, and consistency.
- Fresh eyes. One editor is good. More than one editor is better. Every piece that goes through our agency passes under the eyes of more than one editor, ensuring we catch even the most obscure mistakes.
- In country. To avoid costly errors, a marketing piece should always be properly edited by editors who speak the same language as the intended audience. Let our network of in-country translators and editors make sure your message is clear and correct, no matter the language.
- Past, present, future. We can do a complete review of your existing web site to make sure it is free of errors and is consistent across all pages. We attend to the details, ensuring that nothing is missed -- leaving you to focus on the key aspects of your job.
Simply running your marketing materials and web site through a spelling and grammar tool won't do the trick. We pore over your materials to make sure they are free of errors. Let us do the arduous work for you so you are recognized for your ideas, not your mistakes.
Sincerely,
Mona Graham
Monogram Communication Services
798 University Avenue
Sacramento, CA 95825
Phone: 916.922.0930
Fax: 916.922.0929
www.monogramcommunications.com
Throughout 2011 the Monogram Messenger is focusing on ways to help you refine your marketing efforts, maximize your impact, and obtain the greatest return from your marketing budget!
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