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Design: A Science and an Art |
What is it about beautiful design that makes us take a second look? Is it simply a matter of opinion -- or is there something more?
There's a science behind graphic design. Certain design principles make a piece more intuitive, allowing readers to focus on your message. Principles such as hierarchy, symmetry and balance, color and contrast, grouping, and space all play a role in communicating ideas and conveying your message effectively.
Using these principles as a backbone, the true beauty of a marketing piece can be showcased. Design that engages the reader is a mix of science and art, of innovation and inspiration. Applying these design practices across all media platforms strengthens your brand.
When readers see a marketing piece, they should see art. They shouldn't think about the science behind the design, which is what inspires them to take action. Our award-winning design team focuses on the science and art of design, so readers are left seeing your message clearly. |
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What Monogram Can Do for You |
- Determine what you want your readers to do. Layout follows a hierarchy, so readers must be drawn to the most important message first. Whether it's a headline, product photo, or technical specs, our layouts feature a well-designed hierarchy that makes sure readers don't have to search for information.
- Choose the right fonts and colors. Bold fonts make a statement, serif fonts are easier to read, italics add emphasis, bright colors stand out. All of these are important factors, but using too many tricks is a common design mistake. We know how to use fonts and colors strategically to deliver a professional look people notice.
Sincerely,
Mona Graham
Monogram Communication Services
798 University Avenue
Sacramento, CA 95825
Phone: 916.922.0930
Fax: 916.922.0929
www.monogramcommunications.com
Throughout 2011 the Monogram Messenger is focusing on ways to help you refine your marketing efforts, maximize your impact, and obtain the greatest return from your marketing budget! |
