Monogram Communication Services
Volume 2
Issue 6
June 2011
 
The Monogram Messenger

Around the World in an Instant

Borders are a thing of the past. Companies that once thought their customers and prospects could only be found in the U.S. now know that reaching global markets is a reality. More international companies have offices in the U.S. than ever before, and more domestic corporations are expanding to worldwide and emerging markets.

 

Most international organizations began with a domestic audience and expanded hoping to increase sales and profits. However, companies often find these new markets much more limited than expected. They hadn't considered factors such as language, culture, pricing, or distribution when deciding to go global.

 

Throughout our experience working with international companies, we have learned that cultural nuances require a unique approach. What works in one market will be vastly different in another. Taking the time to understand this is an investment that can yield tremendous results.

What Monogram Can Do for You

  • Bring our expertise in global marketing to your projects. For more than 20 years we have developed marketing campaigns that target customers around the world. We know what colors work best in various cultures, and what different symbols can mean in other countries.
  • Design cost-effective campaigns with impact. For marketing pieces that will be distributed in multiple countries, we make sure the first design is done right so that translation or design changes are easy to make. Not only does this maintain consistency, but saves on re-design and printing costs.
  • Translate locally. Our translators are located in-country, meaning that you'll have the most precise translations available. Your message will be loud and clear, no matter the language!

The global marketplace is one of the most exciting places to work, and our expertise working with international companies can help your business grow a worldwide presence while avoiding common pitfalls.

  

 

  
Sincerely,
 
Mona Graham
The Monogram Oak Leaf 
Monogram Communication Services
798 University Avenue
Sacramento, CA 95825
Phone: 916.922.0930
Fax: 916.922.0929
www.monogramcommunications.com

 

 

 

Throughout 2011 the Monogram Messenger is focusing on ways to help you refine your marketing efforts, maximize your impact, and obtain the greatest return from your marketing budget!

 

 

 

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