| Leveraging the Value of Goodwill |
During the season of giving, companies often reach out to their customers and prospects in festive ways. Whether you send holiday cards, donate to a charity in honor of your clients, or make an extra effort to reach out in person, the end of the year is a time when we extend special goodwill to our valued customers.
Then comes January, when we roll up our sleeves and dive back into work. The holiday dash of appreciation and kindness is just a memory, and our focus returns to making sales.
Have you considered making January an extension of your positive year-end outreach efforts? Strong and successful companies make "high touch" a priority, and sharing your own new marketing materials with customers gives you a great reason for follow-up visits.
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| How Monogram Can Help |
- A new look for the new year. Revamping your brand, design, and content can often be done quickly and easily. Tell us what you like and don't like about your materials, and let us give them a fresh look. With new materials in hand, your sales team has a reason to reach out and touch your customers once again!
- Leave a positive impression that impacts your existing clients. We can facilitate an in-depth look at your target audience and recommend ways to extend your goodwill impact year round. For example, if you have a large number of CPAs as clients, how about packaging stress kits to remind them that you are a reliable partner during their busiest time of year?
- Create "knock-your-socks-off" sales presentations. If your teams are out making calls, so are your competitors. Our strategic approach to marketing will maximize your brand, set you apart from the competition, and help your salespeople rise to the top with new and prospective clients.
Each new year, we look forward with optimism, renewed energy, and a fresh perspective on business development. Add some punch to your marketing by continuing your holiday "personal touch" outreach into 2011 and beyond! In this season of gratitude and renewal, we want to thank you for inviting Monogram into your business. We look forward to helping you achieve your goals in the coming year!
We want this newsletter to add value to your daily work and your project decision making. Watch future issues for tips you can use!
Sincerely,
Mona Graham
Monogram Communication Services
798 University Avenue
Sacramento, CA 95825
Phone: 916.922.0930
Fax: 916.922.0929
www.monogramcommunications.com |
