| The Importance of Brand |
Branding aims to clearly associate your company, product, or service with an image or identity in your audience's mind. The way customers perceive your brand impacts your company's success. A well-built brand can strengthen a company's reputation, but a poorly executed brand can undermine efforts to win new customers. A brand fails to build equity when the brand elements, such as design and voice, are inconsistently applied.
The use of color, shape, font, graphics, style, voice, and the other individual elements of your brand combine to tell a story about your company. The story is clear when the elements align across all media each time they are used. But when it looks like several different companies are represented by your messaging, you're losing the opportunity to advance your company with a solid brand.
At Monogram, one of our favorite exercises is to view a cross-section of marketing materials from one company. When the only consistent quality in the materials is the logo, if that, we know we've found a company that isn't getting the maximum benefit from their brand or their marketing dollar. |
| How Monogram Can Help |
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We've all seen campaigns that are clever, yet no one remembers the company or product the next day. With branding, clarity and consistency are key.
- We deliver your brand with confidence. We take the time to understand each element of your brand and ensure it is applied appropriately to every marketing piece we create.
- We provide a fresh look without losing focus. Clever, innovative design is memorable, but it is only worthwhile when the audience connects your company to the message. We know how to be creative without losing your message or brand in the process.
- We recommend multiple media. Research indicates that the audience needs to hear or read a message seven times before acting. Our experience in both traditional and new media ensures your audience will respond to your marketing.
As specialists in all varieties of marketing communications, Monogram strives to build your brand so you will connect your message with your audience with maximum effectiveness every time!
We want this newsletter to add value to your daily work and your project decision making. Watch future issues for tips you can use!
Sincerely,
Mona Graham
Monogram Communication Services
798 University Avenue
Sacramento, CA 95825
Phone: 916.922.0930
Fax: 916.922.0929
www.monogramcommunications.com
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