| Get it WRITE! |
Clients often want to write their own copy, usually because they know their product or service inside and out, or they see it as a way to save money. The problem is that many times we receive copy that is written from an insider's perspective and presumes a level of knowledge the audience lacks. For example, product managers elaborate on a product's features and miss the benefits to the customer completely.
The reality is that every marketing piece, from print brochures to ads and web content, has a different format and purpose. Brochures and white papers are ideal for providing detail, while web surfers want the high-level facts. Each marketing element must address the reader's needs, how your product or service meets those needs, and how they benefit by choosing your company to provide the ideal solution for their unique situation. |
| How Monogram Can Help |
From concept to final proof, our team of writers and editors ensures your message is clear and delivered in a format that compels your customers to action.
- Focus on the customer. By concentrating on your audience's needs, we focus on the features and benefits that pique attention and help readers see that you understand their situation and can provide a realistic solution.
- Trim the fat. Most in-house writers provide more detail than the average reader needs. We stick to the "meat" of what you offer, ensuring readers easily navigate through your message and respond to the call to action.
- Leave them wanting more. Your marketing should give prospective customers a taste of what your company can do for them. Our creative solutions show customers the value in a partnership with you, and compel them to make the call.
Our clients tell us that our ability to understand their products and services while retaining the customer perspective drives successful marketing efforts. Call Monogram Communication Services today and let us show you how our words can match your vision completely!
We want this newsletter to add value to your daily work and your project decision making. Watch future issues for tips you can use!
Sincerely,
Mona Graham
Monogram Communication Services
798 University Avenue Sacramento, CA 95825 Phone: 916.922.0930 Fax: 916.922.0929 www.monogramcommunications.com |
