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Greetings,
The first series of Staging Training by Design classes are
winding down. I've really enjoyed teaching again and I'm getting lots of
enthusiastic feedback from the participants. There are still
slots available for the next series, which begins on Nov. 3rd. Even though I'm
convinced that the program is a great value, in these difficult economic times,
I recognize that it is a lot of money to part with, unless you know the value. It's occurred to me, "Why would someone
who doesn't really know me, pay that kind of money to take my program?" Perhaps you'd like to know more about me..
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Home Staging Website link: Styled and Sold
Staging Training Program link: Staging Training by Design
Ebook link: Styled by Design
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About Me
I'm a single mom with an 18-year-old son named Nicholas, He
happens to be a really nice, smart kid and he is in college studying music.
("Progressive Metal" is his preferred genre. I know- better me than you!) We have a black cat named Felix who adopted us. My
interests include; organic food, the environment,
gardening, cooking,
health/alternative medicine and enjoying 
nature. I sold my own home in MD 14
months ago, by myself, for 7% more than any Realtor thought I should ask for
it. I sold it the first day it was on the market to the first person that saw
 it, full price. I moved back to Sag Harbor on Long Island, which is where I
grew up (I missed being near the water).
I wanted to be closer to family, particularly my sister and her husband
who live 3 miles away. I'm grateful to have landed in such a beautiful place.
I think Home Staging (although I prefer to call it Interior
Merchandising) is in my blood. My grandfather was a builder and my mother was a
RE broker for 30 plus years. I remember as a teen helping her stage her
listings. Back then, that meant mopping the kitchen floors, arranging magazines
and fluffing toss pillows. Sometimes we would rearrange the furniture so it
looked more inviting. Today, armed with a design degree from Parsons and 26
years experience, I've perfected my home staging techniques and they are much
more sophisticated!
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My Back Ground
My bio says that I worked in the model home industry for 26
years designing high-end luxury model homes for top national builders. It
doesn't say that the CEO of Toll Bros. liked my work so well that he flew me to
his personal home in PA and his beach house in Margate, NJ to elicit my design
advice. He was one of several builders whose personal homes I designed.
While traveling all over the country
designing model homes I was also responsible for teaching my team of designers the design principles involved in merchandising homes to sell. I was very successful at it and even after I
left the model home firm to pursue my Home Staging company Styled and Sold,
that company hired me back as a consultant/part time to teach and mentor a new
wave of less seasoned designers.
Here is what the COO of that company, Builders Design, wrote about me on my Linked In profile: "Allegra was for many years the
top interior designer at our large design Company. She has excellent skills and
was known for her design talent. She also got along with and was respected by
her peers. Allegra also always met her production goals and left behind many
happy clients. Additionally, she trained, as a managing supervisor, other less
experienced staff to the point where they could become "senior
designers". She is an outstanding performer and would make a valuable
addition to any organization."
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What About You?
Now that you know all about me, I'd like to hear from you.
How can I help YOU reach your goals and
pursue your passion and profit from it? I'm open to the possibility of offering
a class during the day if that works for some of you. I'm also considering the possibility of offering custom tailored classes to suit the needs of a small
group. Perhaps a shorter class tailored specifically to Realtors? Maybe some of you who are
more SEO and business savvy would prefer a module that delves deeper into the
design aspects of Home Staging?
I believe that Home Staging will get more
competitive in the future and that the stagers who have better design skills
will be poised to be very successful. The bar is being raised and I would like
to see you become more successful.
Cost Savings
I have also made a change regarding the cost of the  classes.
If you would like to "test drive" the program and sign up for just one module
at the regular rate, I will honor the reduced full program rate when you sign
up for the next two modules. They do not have to be taken in order. You can pay
for the first two modules as you go and then pay the balance at the end. If you
refer a friend, you can defray the cost of the third module. I'm offering a
two-fer discount (see below). These prices are only temporary and will go up in
the future. So take advantage now!
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Here is what one of the participants, Joanne, had to say
about Staging Training by Design:
"Allegra, I just wanted to let you know how much I enjoyed
your Staging course. It was
informative and very enjoyable.
You effectively covered not only the design aspects with great pictures
and a variety of real life examples of staging projects; but you also tackled
the business aspects that are imperative for a successful staging
business.
Anyone seriously considering embarking in a staging career
would greatly benefit from your course. With my new increased confidence I have now begun my
career in staging with my new company Staging by SPC. Thank you Allegra.
Sincerely,
Joanne C. Bechhoff
President, Staging by SPC
Vice President, G. B. Construction & Development, Inc
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I invite you to follow me on Twitter and friend me on Facebook.
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There is absolutely no reason why we shouldn't all be wildly successful!
Still on the fence? Have a question? Call me. I'd love to
chat with you all about it. Merchandising homes to sell and teaching the best
methods to do so, is MY passion!
Best,
Allegra
Felix helping me space plan
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Refer A Friend!
$100 off the price of the complete program* for each of you.
($200 total savings)
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* the complete program consists of all three modules
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