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Staging Yourself for Success
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 Spring is just around the corner-
It's official, on Feb. 2 Punxsutawney Phil saw his shadow forecasting six more weeks of winter. Traditionally, Presidents Day Weekend heralds the beginning of the Spring Real Estate market so hopefully, things will start to warm up around here much sooner!
Best,
Allegra
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Maximize Your Real Estate Profits
A home is an investment but it is also a marketable commodity just like any other product for sale. The listings that are currently seeing the most sales and rental activity are the ones that show well, the cream of the crop. Did you know 87% of home shoppers begin their search on the Internet? How your listing appears to potential buyers before they even set foot in the door is crucial. It may seem counterintuitive to invest money preparing a home for sale when it is in fact the wisest thing to do to sell faster and net higher profits. Statistical data confirms that homes that are properly merchandized sell faster and for more money than homes that are not. Before you reduce the price, you can invest a fraction of that cost in making your home more marketable.
Professional Home Stagers are experts who can guide you through and streamline the process making it stress free, ultimately you can expect greater returns. When hiring a Home Stager, make sure they are professionals. Ask to see their portfolio, testimonials, and credentials and find out what qualifies them to call themselves a Home Stager. Get references.
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Thinking Outside of The Box
"If you continue to do what you've always done, you will continue to get what you've always gotten."
The year-end reports for home sales in our area are in and they confirm what we all dreaded, The Hamptons were able to stave off for a time but are not immune to the economic crisis that has spread across our country.
I have been reading the suggestions of seasoned Real Estate professionals who are advocating that home sellers must be more realistic with their prices. I concur. It is time to get realistic and reduce prices accordingly.
Rick Hoffman, regional vice president for the Corcoran Group was quoted in 27east.com as saying: "It used to be location-the adage of what's the most important thing in real estate-now it's value," Mr. Hoffman said. "It's the psyche of the buyer. They read about the market and they think prices should be way down. It's the psyche of the buyers in everything now: Bergdorf's, car dealerships, everything. They want a good deal."
What constitutes a good deal? Lower price, certainly but, what about the perceived value? Price is an important factor in making a buying decision, but so is perception of value. Buyers may be looking for a good deal, but there are other methods you can use to communicate the VALUE message to clients. At the same time, you should be able to communicate to your sellers, that it is possible to increase the perceived value of their homes rather than decrease the actual selling price of their homes.
"The cost of Home Staging is always less then your first price reduction".
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According to an article in Connections, a magazine by The Women's Council of Realtors, Staging provides a 349% return on your investment.
This home, staged by Styled and Sold, sold in Oct. 2008 to the first person who saw it for 6% more than the listing price suggested by Realtors with a Staging investment of only $10,000.
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About Allegra
Styled and Sold Home Staging
Allegra Dioguardi is President of Styled and Sold Home Staging located in Sag Harbor.
Allegra is a graduate of Parsons School of Design in NYC. She has 26 years of experience merchandising homes to sell and has been recognized nationally as an award-wining designer in Model Home Design by the National Home Builders Association (NHBA). Allegra's clients have included some of the top homebuilders in the country. She is the author of "The Home Staging Guide to Interior Merchandising and Design Principles"
www.styledbydesign.com
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Testimonials:
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Allegra is exceptional with my clients. She is smart, prepared, and
very approachable. She is highly skilled, has great ideas, and working
with her is an all around excellent experience!
Yvette Chisholm Long and Foster Realtors
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Styled and Sold Home Staging has a track record with 26 years experience creating memorable first impressions and transforming homes into marketable commodities. For professional guidance in merchandising a home, call Styled and Sold at 631-899-3305 for a consultation. We offer everything from affordable 2 hour owner occupied consultation, a 'photo styling' service for your listing photos to complete vacant home staging using rental furniture resources unique to Styled and Sold.
Allegra Dioguardi
631-899-3305 www.styledandsold.com allegra@styledandsold.com
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Thank you
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Thank you for taking the time to read this, I welcome any and all feedback.
- Allegra
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