An E-Newsletter of Profitable Advice about Writing
To Increase Your Personal and Professional Success
|
|
| January 2010 Volume III, Issue 1
|
Forward this Newsletter to a Friend!
|

|
Increase Your Success by Improving Your Writing Skills.
Subscribe Today!
|
"The Write Stuff!"
|
| Writing, Ghostwriting, Editing & Publishing Services
|
|
|
|
My office is conveniently located on an island in the Atlantic Ocean. |
But if you don't have a boat, send me an e-mail.
|
|
|
Do Good Writing Skills Promote Business Success? Yes, according to a survey of 50 Fortune 500 companies. I'll tell you about it below.
Also in this issue - - Read the comments of two of our readers about last month's article on grammar pet peeves.
- Learn more of the story about a company's difficult-to-correct grammar error.
- See how you score this month on our famous grammar quiz.
Enjoy reading about writing!
 Michael J. Dowling Professional Writer, Ghostwriter, Editor & Publisher
|
Does Good Writing Promote Business Success?
|
|
|
Helen
Cunningham and Brenda Greene, authors of The Business Style Handbook, wanted to know the answer to that question. So they surveyed the communications directors at Sprint, Nike, Prudential, AT&T,
Wal-Mart, and 45 other Fortune 500 companies.
Approximately
29% of respondents said that writing skills are very important for success, 22%
said they are somewhat important, and 47% said their importance varies with the
position. 
When asked
to grade the writing skills of their employees,
the respondents said 36% had good skills and 62% had only fair skills.
But when
asked to evaluate the writing skills of their senior executives, they rated 13% as excellent, 71% as good, and only
16% as fair.
According
to the authors, these results indicate that
" ...good writing matters - and
it makes a difference in career advancement."
That didn't
surprise me. In fact, that's why I started The Write Stuff!, An E-Newsletter
of Profitable Advice about Writing to Increase Your Personal and Professional Success.
So, if you want to
become even more successful, read The Write Stuff! every month!
|
Help Your Friends and Colleagues Become More Successful. Send them this issue of "The Write Stuff!"
|
What's Your Grammar Pet Peeve? |
|
|
I posed that question to our readers last month and received some interesting responses.
Lisa Huetteman, a business coach and
consultant in Tampa Bay, FL (www.the-black-diamonsd.com),
wrote the following:

My pet
peeve is the opposite of your granddaughter's saying, "Me and my girlfriend...."
I hate it when people say "...for you and I" or "like you and I" or "between you
and I."
Another one
of my pet peeves is "have went." Oooh, that one is like fingernails on
the chalkboard. (I'm dating myself, since chalkboards don't exist anymore.)
And Tim Morrison, a writing coach who
resides in Atlanta
(www.writechoiceservices.com),
had the following comment:

What I find
peculiarly discomfiting are companies that talk about servicing their
clients. I may have missed out on an update from Webster, but my
understanding of the word servicing applies to animal husbandry and
prostitution. Businesses should really talk about serving their
clients. Oh, and I know about servicing since I grew up in farm country!
Tim went on to tell me how misspellings,
improper words, improper word usage and grammatical mistakes found in
websites influence his opinion about companies and individuals.
It is the
"first impression" thing at work. I once had a job interview
with a placement company. At the end of the interview, when I knew that I
really wasn't interested in the job, I handed the interviewer a sheet of 10
mistakes I found on the company's website. He blamed it on
"corporate." Yeah, right. |
| Do Grammatical Errors Get Noticed?
|
|
|
In last month's newsletter, i pointed out that the Lands' End catalog spells its own name incorrectly! It should be Land's End , not Lands' End.
At the suggestion of Jeff Martin, a CPA here in St. Simons
Island, GA, I visited the company's website to get their side of the story. Here it is:
...a lot of people ask
why the apostrophe is Lands' End is in the wrong place. There have been some
silly explanations along the way, but the truth is, it was a mistake.
In was a typo in our first printed
piece, and we couldn't afford to reprint and correct it.
In the years since, the misplaced
apostrophe has continued to grace our name and our label. And while it has
prompted some raised eyebrows among English teachers, it also sets us apart as
a company whose continuing concern for what's best for the customer is
unmistakably human.
How about that for clever damage control: Associate the grammatical error with humanness and call the people who notice it English
teachers. But I admire
their honesty; at least they owned up to their mistake.
Well, let's not boycott this great catalog for such a trivial grammatical slip-up. But we can learn from their experience that grammatical errors do get noticed, and sometimes they're very difficult to correct! |
Our Famous Grammar Quiz
|
|
How many errors can
you spot in the following text?
My 2010 New Years
Resolutions:
1. To
make less written misteakes
2. To
set short and long term goals
3. To
affect positive change
4. I'm
determined to write a book. Answer at the bottom of this newsletter.
|
| Read These Helpful White Papers |
|
|
|
|
Answer to Grammar Quiz
|
|
|
This short passage
contains 6 errors. Below is the corrected version with the changes highlighted:
My 2010 New Year's Resolutions:
1. To
make fewer written mistakes
2. To
set short and long-term goals
3. To
effect positive change
4. To write a book
Some explanations pertaining to the numbered items:
- In
general, use less when speaking
of quantities (e.g., how much sugar you want in your coffee) and fewer when referring to discrete
numbers (e.g., how many cubes of
sugar you want in your coffee).
- Long term should be hyphenated
because it's a compound adjective modifying goals. On the other hand, if
the sentence had read "I set goals for the long term," the
hyphen would not be needed because long
would be an adjective modifying the noun term.
- Affect means to produce an effect
on. Effect, when used
as a verb, means to bring about. The latter is the better choice here.
- "All
items in a list should be syntactically alike - that is, all should be
noun forms, phrases, full sentences, or whatever the context
requires." (Chicago
Manual of Style 6.126) Point 4 is incorrectly stated because it does not syntactically agree with the first three.
How did you do on the quiz?
- If you spotted all 6 errors, you're a grammatical genius!
- If you got 4 or more right, you're above average.
- If you got 3 or less right, your not doing to good! (Stay after school and answer the bonus question below.)
Bonus question: How many grammatical errors are there in the third bulleted sentence above?
Answer: 4
|
|
|
Michael J Dowling ~ Writer ~ Editor ~ Ghostwriter ~ Publisher
133 Worthing Road, St. Simons Island, GA 31522
Phone: 912.230.5051 Fax: 912.634.5777
E-mail: MJD@MichaelJDowling.com Website: www.MichaelJDowling.com
LinkedIn: www.linkedin.com/in/michaeljdowling
Clear, concise, creative, and convincing writing and editing to enable individuals and organizations to accomplish their goals and increase their visibility, credibility, and profitability.
|
|
|
|
|
|