The Write Stuff!

An E-Newsletter of Profitable Advice about Writing
 To Increase Your Personal and Professional Success
January 2010
Volume III, Issue 1

Also in This Issue
Grammar Pet Peeves
Do Grammatical Errors Get Noticed?
Our Famous Grammar Quiz

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  Do Good Writing Skills Promote Business Success? 
 

Yes, according to a survey of 50 Fortune 500 companies. I'll tell you about it below.

Also in this issue - 
  • Read the comments of two of our readers about last month's article on grammar pet peeves.
  • Learn more of the story about a company's difficult-to-correct grammar error. 
  • See how you score this month on our famous grammar quiz. 
Enjoy reading about writing!

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Michael J. Dowling
Professional Writer,
Ghostwriter, Editor & Publisher
Does Good Writing Promote Business Success?

Helen Cunningham and Brenda Greene, authors of The Business Style Handbook, wanted to know the answer to that question. So they surveyed the communications directors at Sprint, Nike, Prudential, AT&T, Wal-Mart, and 45 other Fortune 500 companies.


Approximately 29% of respondents said that writing skills are very important for success, 22% said they are somewhat important, and 47% said their importance varies with the position. The Business Style Handbook

 

When asked to grade the writing skills of their employees, the respondents said 36% had good skills and 62% had only fair skills.

 

But when asked to evaluate the writing skills of their senior executives, they rated 13% as excellent, 71% as good, and only 16% as fair.

 

According to the authors, these results indicate that

" ...good writing matters - and it makes a difference in career advancement."

 

That didn't surprise me. In fact, that's why I started The Write Stuff!, An E-Newsletter of Profitable Advice about Writing to Increase Your Personal and Professional Success. 

 

So, if you want to become even more successful, read The Write Stuff! every month!

Help Your Friends and Colleagues Become More Successful. Send them this issue of "The Write Stuff!" 

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What's Your Grammar Pet Peeve?

I posed that question to our readers last month and received some interesting responses. 


Lisa Huetteman, a business coach and consultant in Tampa Bay, FL (www.the-black-diamonsd.com), wrote the following:

 Lisa Heutteman

My pet peeve is the opposite of your granddaughter's saying, "Me and my girlfriend...." I hate it when people say "...for you and I" or "like you and I" or "between you and I."  

Another one of my pet peeves is "have went."  Oooh, that one is like fingernails on the chalkboard. (I'm dating myself, since chalkboards don't exist anymore.)


And Tim Morrison, a writing coach who resides in Atlanta (www.writechoiceservices.com), had the following comment: 

 Tim Morrison

What I find peculiarly discomfiting are companies that talk about servicing their clients.  I may have missed out on an update from Webster, but my understanding of the word servicing applies to animal husbandry and prostitution.  Businesses should really talk about serving their clients.  Oh, and I know about servicing since I grew up in farm country!


Tim went on to tell me how misspellings, improper words, improper word usage and grammatical mistakes found in websites influence his opinion about companies and individuals.

It is the "first impression" thing at work.  I once had a job interview with a placement company.  At the end of the interview, when I knew that I really wasn't interested in the job, I handed the interviewer a sheet of 10 mistakes I found on the company's website.  He blamed it on "corporate."  Yeah, right.
Do Grammatical Errors Get Noticed?

In last month's newsletter, i pointed out that the Lands' End catalog spells its own name incorrectly! It should be Land's End , not Lands' End.


At the suggestion of  Jeff Martin, a CPA here in St. Simons Island, GA, I visited the company's website to get their side of the story. Here it is:

 

...a lot of people ask why the apostrophe is Lands' End is in the wrong place. There have been some silly explanations along the way, but the truth is, it was a mistake.

 

In was a typo in our first printed piece, and we couldn't afford to reprint and correct it.

 

In the years since, the misplaced apostrophe has continued to grace our name and our label. And while it has prompted some raised eyebrows among English teachers, it also sets us apart as a company whose continuing concern for what's best for the customer is unmistakably human.  

 

How about that for clever damage control: Associate the grammatical error with humanness and call the people who notice it English teachers. But I admire their honesty; at least they owned up to their mistake.

 

Well, let's not boycott this great catalog for such a trivial grammatical slip-up. But we can learn from their experience that grammatical errors do get noticed, and sometimes they're very difficult to correct!

  Our Famous Grammar Quiz

  How many errors can you spot in the following text?

 

My 2010 New Years Resolutions:

1.      To make less written misteakes

2.      To set short and long term goals

3.      To affect positive change

4.      I'm determined to write a book.


 Answer at the bottom of this newsletter.

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Answer to Grammar Quiz

This short passage contains 6 errors. Below is the corrected version with the changes highlighted: 


My 2010 New Year's Resolutions:

1.      To make fewer written mistakes

2.      To set short and long-term goals

3.      To effect positive change

4.      To write a book


Some explanations pertaining to the numbered items:

 

  1. In general, use less when speaking of quantities (e.g., how much sugar you want in your coffee) and fewer when referring to discrete numbers (e.g., how many cubes of sugar you want in your coffee). 

 

  1. Long term should be hyphenated because it's a compound adjective modifying goals. On the other hand, if the sentence had read "I set goals for the long term," the hyphen would not be needed because long would be an adjective modifying the noun term.

 

  1. Affect means to produce an effect on. Effect, when used as a verb, means to bring about. The latter is the better choice here.

 

  1. "All items in a list should be syntactically alike - that is, all should be noun forms, phrases, full sentences, or whatever the context requires." (Chicago Manual of Style 6.126) Point 4 is incorrectly stated because it does not syntactically agree with the first three. 

 

How did you do on the quiz?

 

  • If you spotted all 6 errors, you're a grammatical genius! 
  • If you got 4 or more right, you're above average.
  • If you got 3 or less right, your not doing to good! (Stay after school and answer the bonus question below.)

Bonus question: How many grammatical errors are there in the third bulleted sentence above?


Answer: 4

Michael J Dowling ~ Writer ~ Editor ~ Ghostwriter ~ Publisher

133 Worthing Road, St. Simons Island, GA 31522

Phone: 912.230.5051    Fax: 912.634.5777

E-mail: MJD@MichaelJDowling.com    Website: www.MichaelJDowling.com

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