Dear DJ,
Hopefully by now you have heard or read about three new
products just introduced by AMSOIL. In the off chance you haven’t read
your April Action News or the Product Update section of What’s New in the
Dealer Zone, here is what you missed:
·
New AMSOIL Truck, Chassis and Equipment Grease
(GPTR1, GPTR2) brings synthetic polymeric technology to the heavy-duty on-road
market.
·
Restore peak performance in small engines and
powersports equipment with new AMSOIL Quickshot SE (AQSCN).
·
New AMSOIL Engine and Transmission Flush (FLSHCN) prepares
both engines
and transmissions
for new oil.
Click here to read
the Action News articles https://www.amsoil.com/dealer/actionnews/2010/ActionNewsApril2010.pdf
As a sales professional two questions should come to mind:
1.
If I missed this information, why?
2.
What am I going to do with this information?
To the first question, without a product or service to sell,
the sales profession wouldn’t exist. Following that logic, one
could argue that lack of knowledge on a product or service essentially renders
a sales person ineffective. Conversely, with timely access to pertinent data,
sales people can increase their sales and their value as a resource to their
accounts. ACTION: Make accessing the AMSOIL Dealer Zone part of your daily
process.
To the second question, all information that goes
un-communicated no matter how revolutionary or exciting is useless. Information
must be shared in order to be effective or useful. Sales people who understand
this concept also know that too much information can also render the
information useless or ineffective. Sales professionals must sort through the
information they absorb and make thoughtful decisions about what and how much
information to communicate with the different groups of people they interact
with. Ask yourself this question, do I take
timely and appropriate action on new information I have been exposed to? ACTION:
Create a process to enable you to regularly share pertinent information with
your downline and accounts.
AMSOIL provides world class, high quality, peak performance
products that provide direct measurable benefits to those who use them.
Experiencing and benefitting from those products is impossible without Dealers
to first understand the information and then share it with others. By sharing this information with your customers,
and teaching your personal groups how to do the same, you will increase your
sales and provide much needed communication and support to your downline.
Sounds like a win/win situation!
Good selling to you.
Tim
W. Golden
Regional
Sales Manager, Central U.S. & Eastern Canada
AMSOIL INC.
715-392-7101
ext. 6459
715-399-6659
fax
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