Greetings DJs,

The Dealer Sales Department is continually sharing the message as to the importance of sponsoring new Dealers.  As you have no doubt discovered, sponsoring can increase your income, expand your business, provide security and lead to personal recognition.  The simplest definition of sponsoring might be "maximizing your effort."  But it is important to remember that sponsoring is just the first step in the process of maximizing your effort.

The next crucial step in this process is the training of your personally sponsored Dealers. If you want to maximize your effort, proper training is a must. Attention must be paid to the responsibility of training and motivating those Dealers in your personal group. The AMSOIL business opportunity is built on this premise. A trained and motivated Dealer is going to be a much more valuable member of your team and a much better representative of AMSOIL in general.  And isn't that what we all want?

We hear from Dealers who have spent time going over the basics of the AMSOIL business with someone outside of their line of sponsorship.  Most AMSOIL Dealers are like family and are more than happy to assist. But, isn't basic training the responsibility of the sponsoring Dealer??  We understand that sometimes sponsors are physically a great distance away from members of their personal group, but with today's technology, training long-distance is not an obstacle. Whether it's via the phone, email, video conferencing or in person, AMSOIL Dealers should be in a position to make a connection with Dealers they sponsor regardless of their geographic location.  Is every Dealer in your personal group going to seek your assistance or embrace your business philosophy?  Probably not, but it's a sponsoring Dealer's responsibility to find out which ones want to be trained, mentored or coached and to provide them with a certain degree of support.

This is a message that is much too important not to hammer home from time to time.  So as you prepare for a new year, remember to share this message with members of your team.  Sponsor! Train! Retain!  These three words translate into the formula for long-term success as an AMSOIL Dealer. 

Merry Christmas and Happy New Year.

Tim W. Golden

Regional Sales Manager, Central U.S. & Eastern Canada

AMSOIL INC.

715-392-7101 ext. 6459

715-399-6659 fax

tgolden@amsoil.com

www.amsoil.com

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