......The Square Times Newsletter V1
 

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Greetings Friends, Charlie Close
 
Thank you to those who have taken the time to register on our website or use our company to provide your portrait framing needs.
 
What is different about Hand Crafted Framing?  We still own a photography studio so we come from the same side of the camera as most of you! 
 
We had many of the same objections to offering framing: how to price, how to sell, how to order, how to mount prints, shipping costs, and  how to create good looking displays and finished products.
 
In this issue of Square Times we are going to address a few of these obstacles to framing.  We would love to hear about some of your experiences and offer a question and answer section so please take the time to zap us and we will post them in the next volume.
 
Ellie Close Up
My wife and I own Hand Crafted Framing (portrait frame supplier since 2004) and The Portrait Gallery (children's photography studio open since 1991).  We have two children Charlie and Ellie.
(pictured here) 
 
You are working with a family owned business that does 100 percent of our cut/join, assembly and finishing work in the USA.
 
Thank you for your time,
 
Serse & Brad Salmons
Hand Crafted Framing
706-210-0730
 
 
Shipping Rewards Program Goes Across the Line!     
 
  ...What is Shipping Rewards and How Can This Change Benefit Me and My Studio?

The Shipping Rewards Program is an exclusive service offered by Hand Crafted Framing.  Basically when you order 5 or more products at a time we issue you a web redeemable gift certificate equal to the cost of your shipping.
 
The benefits to you and your studio are that you can redeem the E-Gift Certificates for framing products.  You can use these products to reduce your cost of goods for buying items customers have ordered from you, or get fresh new displays for your studio or that children's boutique you would love to get your work in for the prospect of referral business.
 
Crossing the Line!  Shipping Rewards has always been limited to HCF choosing the product.  Due to new technology (namely the webstore) we are going to let you the photographer choose whatever product you would like (except easelbacks, framing supplies and volume or show discount items).  We are going to run this special through June 30 and see how the response is.  After our evaluation and your feedback we may make it a permanent policy change.
 
Sponsorship Activity:
 
if you are attending and want us to bring your order we must have your order by April 23rd.

GPPA   
 
 
Obstacles to Framing:
 
Why Offer Framing?
We framed for years like many photographers.  As little as possible.  Until we found out how many of our very expensive portraits were ending up in two places: in the closet (waiting to get to the frame shop) or framed in a most unappealing nature.
 
Do you get most of your new business from referrals?  Yes...so do we.  Guess how many referrals you are getting from the clients mentioned above?  This doesn't even count the many profit dollars being given up on selling frames.
 
Designing and controlling the final presentation of our imaging products allowed us to take back control of the direction of our photography studio.  It has allowed us to offer top notch service levels and high value products.  The extra profit available from framing is a side benefit.  The real benefit is proactively controlling the future of your business...Your images.
 
 
How to Make a Pricelist
Contact Us for our downloads page.  Here you can find wholesale and retail pricelists.  The retail pricelist in Microsoft Excel has a markups tab.  Set your markup and hit print and you have an instant retail pricelist for our complete product offering.  Zap or call if you have any questions.  We are here for you!
 
 
Look for the Next Issue
How to Sell Frames
How to Design Displays
Question & Answer
 
Quick Links
Join Our Mailing List!
Save 30%
Display Discount
Now is the time to take advantage of our display discount.  Any frames (except easel backs) used for display purposes are eligible to receive our display discount of 30% off the wholesale price.
 
Use coupon code: DD30 in shopping cart.  Offer Expires: 4/30/2008