Youth Participation in Team Sports Declines
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According to the U.S. Census, the number of 7-17 year olds in the U.S. has increased 2.0% from 44.0 million in 2001 to 44.9 million in 2011. Their participation, however, in many team sports has declined according to the NSGA's annual Sports Participation in 2011: Series I report.
Baseball saw a decline for youth, dropping 7.0% from 8.7 million in 2001 to 5.8 million in 2011. Basketball dropped 2.5% and Ice hockey fell 15.5%.
Between 2001 - 2011, team sports saw even bigger declines. Baseball participation went from 8.7 million to 5.8 million; a 33.4% drop in participation. Softball also saw a significant decline losing 1.0 million participants, a 21.8% drop in the same period. Soccer declined by 1.7 million or 17.8% and basketball was down 17.7%. Although volleyball increased from 4.4 million to 4.5 million from 2010 to 2011, a 1.1% increase, it dropped 2.1% between 2001 - 2011.
There were some bright sports for team sports. Football increased in participation for 7-17 year olds from 5.0 million in 2001 to 5.3 million in 2011, an increase of 5.9%. Ice hockey participation grew 14.0% going from 0.8 million to 0.9 million.
For more information and/or pricing for this, and other NSGA research reports, please contact the NSGA Research Department, (847) 296-6742, ext. 108, or email dkasen@nsga.org. Information is also available on the NSGA website by clicking here.
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July CPI for Sporting Goods Down
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The CPI for Sporting Goods fell 1.3% in July. This followed a decline of 1.4% in June and a 1.1% decline in May. The CPI for Sporting Goods has not been positive since October 2009. The spread between the two indices was 2.5% in July compared to an average spread of 7.8% between the two indices in 2011.
The CPI for All Items continued slightly positive in July with a 1.2% increase. This follows a 1.7% increase in both June and May.
For 2011, The CPI for Sporting Goods averaged a 4.7% decrease, following a 3.0% average decrease in 2010. 2011 was the second year in a row that Sporting Goods CPI had shown a decrease. It increased 2.1% in 2009.
In the past five years (2011 versus 2006), the average CPI for Sporting Goods has declined 1.2% in the face of a 3.0% rise in the average CPI for All Items.
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Participate to Receive a Free Personalized Cost of Doing Business Survey
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The National Sporting Goods Association's Cost of Doing Business (CODB) Survey is completed once every two years. If you participate, you will receive a free personalized report.
In the past surveys, NSGA has included bike, ski, fitness, and team specific industry segments in the CODB survey.
The survey is secure and confidential and is compiled by an independent audit firm.
This survey will provide you with many benchmarks to measure your business:
> Compare your actual and projected expenses to industry averages of shops your size
> Compare your margins against like-sized shops.
> Compare payroll and benefit costs.
> Compare occupancy costs.
> Compare sales per employee.
"You have to work hard and be smart. The Cost of Doing Business Survey helps us to be smart." - Todd Thimesch, owner of Sports Page of Ames.
Click here to take the survey. Please call or email Dan Kasen with any questions at (847) 296-6742, ext. 108 or dkasen@nsga.org.
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Monthly Report: Sporting Goods Store Sales
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Sporting Goods store sales rose 6.0% in June according to the Monthly Retail Trade Survey prepared by the U.S. Census Bureau. The rise in June compares to a 2.9% increase for the same month in 2011 and follows a 6.1% increase in May. For the most recent reporting month (June) sales were $3.9 billion (preliminary).
Sales for 2011 were $40.9 billion, up 1.7% for the year. That compares to the 6.6% jump in 2010 when sales were $40.2 billion. Sales for 2009 were $37.7 billion, up 1.6% for the year. Sales for 2008 were $37.1 billion, up 2.3% from the 2007 sales of $36.3 billion.
The annual sales estimate for sporting goods stores in the U.S. Census Bureau Monthly Retail Trade survey is consistent with sporting goods sales reported in the NSGA study The Sporting Goods Market 2012. The U.S. Census Bureau estimates are based on data from the Monthly Retail Trade Survey, Annual Retail Trade Survey, and administrative records. They have been adjusted using results of the most recent economic census. The NSGA study is based on a sampling of 55,000 U.S. households.
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Golf July Weather Impact: Up Slightly, Extends Year-to-Date Favorability
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July returned to the more normal pattern of relatively comparable results as Golf Playable Hours (GPH) registered +2% vs. last July at the national level. That slightly eroded the national Year-to-Date (YTD) GPH favorability to +13% vs. the same period year ago. The regional breadth for the YTD period continues to be widely favorable at 19:1 with 37 regions having favorable weather against 2 regions with unfavorable weather (the remaining 6 in the neutral zone of +/- 2%). Looking at performance by day-of-week, weekday weather, weekdays continue to be the driving favorability factor although weekends also have enjoyed GPH gains vs. Year Ago (YA). For the full-year forecast, we again saw a slight uptick in the full year GPH forecast suggesting owner/operators will not see a significant "giveback" in weather favorability the balance of the year.
For more specific information on how Pellucid's Weather Impact capabilities answer key business performance questions, including a sample report and pricing, contact Jim Koppenhaver at jimk@pellucidcorp.com.
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Canadian Sporting Goods Sales Show Solid Growth
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Retail store sales of sporting goods in Canada showed strong growth in the first quarter of 2012 with a 9.6% increase according to Statistics Canada. This follows a 5.2% increase in the fourth quarter of 2011 and a 0.7% increase in the third quarter of last year. Sales for Q1 were $873.3 million (Canadian) versus $796.8 in the same quarter of 2011.
Statistics Canada, Canada's national statistical agency, functions in a fashion similar to the U.S. Census Bureau.
For 2011, retail store sales of sporting goods in Canada were $4,394.1 million (Canadian) versus $4,310.0 million in 2010, an increase of 2.0%. For 2009, Canadian retail store sales of sporting goods had risen 4.4%.
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