Used Sports Equipment Purchases Over $1 Billion |
In the 14th annual NSGA Purchases of Used Sporting Goods Equipment Report, it was revealed that consumers purchased $1.02 billion in used sporting goods equipment in 2011. This was a 4.7% increase from $973.6 million in used equipment purchases in 2010. The used equipment market was $952.1 million in 2009 and $968.8 million in 2008.
In 2011, used equipment for outdoor sports (camping, fishing and the shooting sports) was the largest single category, representing purchases of $537 million. This was only a 0.8% increase over $533 million in 2010. Used exercise equipment (the second largest category) had purchases of $236 million, a 9.6% increase over the previous year.
In some product categories, the number of units purchased is substantial. In exercise equipment, 593,000 used treadmills and 324,000 stationary exercise bicycles were purchased. This represents a 14.5% increase from the prior year. The average price is not high, $130 for a treadmill; $46 for an exercise bike. A majority of the sales continue to be between private individuals. Because of the limited number of products surveyed, the total used equipment market is much larger than the $1 billion reported in the study.
Purchases of Used Sports Equipment in 2011 uses the same panel as is used for NSGA's Sporting Goods Market report. The report is based on a survey of 55,000 households in which 42 products were surveyed regarding purchases during 2011. The standard demographics provided for purchasers include age, gender, annual household income, education of household head and geographic region of the country.
Purchases of Used Sports Equipment in 2011 is available to NSGA members for $140; for non-members, $190. For more information and/or pricing for other NSGA research reports, please contact the NSGA Research Department, (847) 296-6742, ext. 108, or email dkasen@nsga.org. Information is also available on the NSGA website by clicking here. |
May CPI for Sporting Goods Slightly Down |
The CPI for Sporting Goods fell 1.1% in May and matched the 1.1% decline in April. This followed larger declines of 3.1% in March and 2.9% in February. The spread between the two indices decreased to 2.8% in May, compared to an average spread of 7.8% between the two indices in 2011.
The CPI for All Items continued positive in May with a slight 1.7% increase. This follows a 2.5% increase in April and a 2.6% increase in March.
For 2011, the CPI for Sporting Goods averaged a 4.7% decrease, following a 3.0% average decrease in 2010. In 2011, Sporting Goods CPI had shown a decrease for the second year in a row. It increased 2.1% in 2009.
In the past five years (2011 versus 2006), the average CPI for Sporting Goods has declined 1.2% in the face of a 3.0% rise in the average CPI for All Items. |
Bicycle Imports Up, Unit Value Down
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Bicycle imports rose 10% through March 2012 Year-to-Date compared to March 2011 according to U.S. Department of Commerce data. Total units imported through March were 3,346,040, up 312,306 from March 2011.
Imports of kids' bikes were up 35% to 987,001, with a value of $30.6 million, through March.
Among adult bikes, imports of mountain and comfort bikes decreased 12% to 925,186 units, with a value of $119.7 million.
Imports of 27-inch and 700C bikes increased 5% to 368,904 for the third month of 2012, compared to 351,099 units through March last year.
Average unit value of an imported bicycle fell 9.6% for 2012, from $103.48 in 2011 to $93.55 in 2012.
In 2011, 15.65 million bicycles were imported into the U.S., with a value of $1.40 billion. Unit imports decreased 21.0% but their value increased 23.6%.
In 2010, 19.77 million bicycles were imported into the U.S., with a value of $1.43 billion. Unit imports increased 33.2% but their value decreased 1.7%.
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May Golf Impact: Five Months of Favorability |
May extended the weather winning streak as the 5th straight month of regionally universal favorable weather as Golf Playable Hours (GPH) registered +6% vs. last May at the national level. That slightly decreased the national Year-to-Date (YTD) GPH favorability to +24% vs. the same period year ago. The regional breadth for the YTD period continues to be nearly a clean sweep for the "favorable side" at 39:1 with 39 regions having favorable weather against 1 region (HI) with unfavorable weather (the remaining 5 in the neutral zone of +/- 2%).
Looking back on April rounds demand, as reported by Golf Datatech/NGF to calculate the facility Utilization Rate, it comes out mathematically as a modest deficit in Utilization, driven primarily by the healthy increases in Capacity Rounds (CR) which we know from experience won't move in perfect correlation to sizeable weather improvements. The YTD Utilization registered at 46% (comprised of a 20% increase in Played Rounds against a 38% increase in Capacity Rounds) which is 7 points lower than the 2011 year-end value. In other words, rounds demand continued to lag the weather favorability through April in the absolute. At the market level for Utilization we see negative breadth with a 1:1.3 ratio of favorable/unfavorable markets comprised of 10 markets up vs. 29 down and 22 in the neutral zone. This is not cause for alarm, it just says that the pattern of rounds gains lagging weather favorability is evident across more markets than not.
For more specific information on how Pellucid's Weather Impact capabilities answer key business performance questions, including a sample report and pricing, contact Jim Koppenhaver at jimk@pellucidcorp.com. |
Monthly Report: Sporting Goods Store Sales |
Sporting goods store sales fell 0.2% in April according to the Monthly Retail Trade Survey prepared by the U.S. Census Bureau. The decline in April compares to a 8.5% increase for the same month in 2011 and follows a 7.9% increase in March. For the most recent reporting month (May) sales were $12.5 billion (preliminary).
Sales for 2011 were $40.9 billion, up 1.7% for the year. That compares to the 6.6% jump in 2010 when sales were $40.2 billion. Sales for 2009 were $37.7 billion, up 1.6% for the year. Sales for 2008 were $37.1 billion, up 2.3% from the 2007 sales of $36.3 billion.
The annual sales estimate for sporting goods stores in the U.S. Census Bureau Monthly Retail Trade survey is consistent with sporting goods sales reported in the NSGA study The Sporting Goods Market 2011. The U.S. Census Bureau estimates are based on data from the Monthly Retail Trade Survey, Annual Retail Trade Survey, and administrative records. They have been adjusted using results from the most recent economic census. The NSGA study is based on a sampling of 55,000 U.S. households. |
NPS Visits Up in May and Year-to-Date |
Visits increased 2.0% in May, according to the National Park System (NPS) and Year-to-Date recreation visits increased 58% for the first five months of 2012. Recreation visits Year-to-Date increased to 93.2 million.
Year-to-Date tent camping increased 3.5% to 665,773 visits; back country camping was down 3.6% to 442,206; and RV camping was up 0.5% to 572,789.
For the full 12 months of 2011, tent camping was down 2.2% (3.2 million) and RV camping was down 4.5% (2.2 million). Backcountry camping was also down 2.0% (1.7 million).
In 2010, tent camping increased 3.7% (3.3 million) and RV camping was up 5.0% (2.3 million). Backcountry camping was down 5.9% (1.7 million). |
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