CPI for Sporting Goods Negative
|
 The CPI for Sporting Goods continued negative in November while the CPI for All Items continued to increase. The CPI for Sporting Goods fell 5.9% in November and follows declines of 5.2% in October, 4.9% in September, and 4.3% in August.
The CPI for All Items was up 3.4% in November, which follows rises of 3.5% in October, 3.9% in September, and 3.8% in August.
The spread between the two indices at 9.3% in November was the biggest in 2011. It follows the 8.7% in October, and 8.8% in September.
For 2010, the Sporting Goods CPI averaged a 3.0% decrease following a 2.1% increase in 2009. In 2011, the CPI for Sporting Goods has not had a positive month.
In the past five years (2005 - 2010), the Sporting Goods CPI average has fallen 2.5% in the face of a 14.5% rise in the CPI for All Items.
|
Registration Now Available for the 2012 NSGA Management Conference & Team Dealer Summit
|
Register today for the 2012 NSGA Management Conference & Team Dealer Summit, to be held May 6-9, 2012 at The Westin La Cantera Resort in San Antonio, Texas. The event will feature outstanding speakers, numerous opportunities to connect with your fellow industry executives, and multiple opportunities to recognize the leaders of the sporting goods industry.
Visit the event's website at www.nsga.org/conference to learn more about the event. And as an added bonus, if you register before February 17, you will receive a $150 Westin La Cantera gift certificate that can be used to enhance your event experience.
For further information or questions, please email conference@nsga.org, or call (800) 815-5422, ext. 127.
|
November Weather: Good Start for the Winter Season Regions
|
In the Southern and Coastal regions, where it counts between October and March, November was a good month which drove Golf Playable Hours (GPH) up 4% vs. last November at the national level. This slightly buoyed the Year-to-Date (YTD) deficit of GPH to -2% vs. a year ago.
Regional breadth for the YTD period however deteriorated to 1:2.9 with 8 regions having favorable weather offset by 23 regions with unfavorable weather (14 in the neutral zone of +/- 2%) meaning that some northern climates which were "on the bubble" slipped into negative territory based on November's results. The one saving grace continues to be the fact that the GPH decline is being driven more by weekdays (-3%) than weekends (-1%). Given the higher utilization and rates on weekends, this should slightly offset the rounds and revenue impact of the unfavorable weather this year.
Looking back on October rounds demand as reported by Golf Datatech/NGF to calculate the facility Utilization Rate (UR), the month again showed a below average rate of 51% (comprised of a -7% decrease in Played Rounds against a GPH decline of -3%). Based on that utilization deficit, the YTD period Utilization eroded slightly to 52% (comprised of a 4% decrease in Played Rounds against a 3% decline in Capacity Rounds) which is 1 point lower than the 2010 year-end value. In other words most, but not all of the rounds deficit this year at the national level can be explained by unfavorable weather.
For more specific information on how Pellucid's Weather Impact capabilities answer key business performance questions, including a sample report and pricing, contact Jim Koppenhaver at jimk@pellucidcorp.com.
|
Monthly Report: Sporting Goods Store Sales Continue to Rise in October
|
Sporting goods store sales rose 3.3% in October according to the Monthly Retail Trade Survey prepared by the U.S. Census Bureau. The rise in October compared to a 5.4% increase for the same month in 2010 and follows a 6.7% rise in September. For the most recent reporting month (October) sales were $2.9 billion (preliminary).
Sales for 2010 were $40.2 billion, up 6.6% for the year. This was the fastest growth since 2007 when growth was 6.3%. Sales for 2009 were $37.7 billion, up 1.6% for the year. Sales for 2008 were $37.1 billion, up 2.3% from 2007. Sales for 2007 reached $36.3 billion, up 6.3% from 2006 sales of $34.1 billion.
The annual sales estimate for sporting goods stores in the U.S. Census Bureau Monthly Retail Trade survey is consistent with sporting goods sales reported in the NSGA study "The Sporting Goods Market 2011." The U.S. Census Bureau estimates are based on data from the Monthly Retail Trade Survey, Annual Retail Trade Survey, and administrative records. They have been adjusted using results of the most recent economic census. The NSGA study is based on a sampling of 41,000 U.S. households.
|
Season's Greetings from NSGA
|
Season's Greetings from your friends at NSGA.
The next issue of the NSGA Reseach Newsletter
will come your way the third week of January 2012.
|
|
