NSSRA Newsletter
Compliments of the National Ski & Snowboard Retailers Association
 NEWS ALERT                                                        July 26, 2011
In This Issue
Salomon and Atomic Parent, Amer Sports, Announces Direct to Consumer E-Commerce
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News and Information From NSSRA

NSSRA Newsletter is transmitted via e-mail and contains news of interest to members of the National Ski & Snowboard Retailers Association.

Please feel free to share this newsletter with your colleagues or others in the snow sports industry who you feel would be interested.

Larry Weindruch
NSSRA President
(888) 257-1168, Ext. 129

Salomon and Atomic Parent, Amer Sports, Announces Direct to Consumer E-Commerce

Amer Sports, the parent company of Atomic, Salomon, Bonfire and Arc'teryx, recently announced that it plans to initiate a direct-to-consumer e-commerce strategy for its brands. This strategy is a global initiative that is scheduled to begin in Europe later this fall and in the U.S. market in 2012.

                 

The prominence of Amer Sports' snow sports brands reflects the commitment and support that the brands and specialty retailers have shown one another. This partnership makes Amer's recent announcement significant.

 

"NSSRA contacted representatives of Amer Sports brands to discuss this recent announcement," said NSSRA Chairman of the Board Brad Nelson, President of Hi-Tempo Ski, Snowboard & Sail, White Bear Lake, Minn. "We will be meeting with Amer executives in early August to share the perspective of the specialty retail community and to further discuss the company's strategy.

 

"This may be a time unlike any other in the history of the snowsport industry," Nelson continued. "For better or worse, it could be the end of the way things were and the beginning of how things will be.

 

"If you have an opinion on this action by Amer, positive or negative, I would urge you to send it to us so that we can share it during this upcoming meeting," Nelson said. "You can do so by emailing NSSRA President Larry Weindruch at: lweindruch@nssra.com. All emails must be received by Monday August 1."

 

 

 

 

NSSRA wishes to thank its supporting members, whose assistance allows us to expand and improve member services.

Current supporting members are:

 

3M CENTER ●  AMER SPORTS    BOA TECHNOLOGY, INC.    CROWN ENTERPRISES, INC.    DALBELLO/ELAN SPORTS LLC    DESCENTE NORTH AMERICA, INC.     DRYGUY LLC    ELAVON    FISCHER SKIS US    HORIZON AGENCY,  INC.  ● HOTRONIC USA, INC.    K2 SPORTS    LEISURE TRENDS GROUP    M MILLER LUXURY OUTERWEAR    NIKE, INC.    NILS, INC.    NORDICA USA    PolarMAX    SHOPATRON  ● SMITH OPTICS    SNOWSPORTS INDUSTRIES AMERICA (SIA)    TECNICA GROUP USA    TURTLE FUR GROUP

NSSRA: The Voice of Specialty Ski & Snowboard Retailers