| In The News |
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Entrepreneurs by the numbers; How many small businesses are there in Canada? How many employees do they have? What percentage of owners are women?
06 April 2011
The Globe and Mail | |
Quick facts about Canada's small-business community
There are more than one million small businesses and about 2.7 million self-employed Canadians | |
98% of Canadian businesses have less than 100 employees. In 2009, small businesses alone employed about five million people. About 16% of working Canadians were self-employed that year. |
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Small businesses are major employers in industries that include retail, construction, accommodation, food, health care, forestry.
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Politicians miss the mark on small business; Political parties are furiously competing for the biggest share of the entrepreneurial community, but courting it is proving to be no easy feat
06 April 2011
The Globe and Mail | |
Small-business owners represent a critical voting bloc, but some of them say they are feeling overlooked by candidates on the federal campaign trail: various campaign promises resonate with only parts of the community at a time when smaller firms are increasingly expected to propel economic growth and create jobs.
Beverly Gordon, co-owner of Swansea Massage Clinic in Toronto, said political parties have failed to address the needs of micro-businesses. Her business would not benefit from the hiring tax credits being offered by either the Conservatives or the NDP. Ms. Gordon would like the next government to introduce a Plain Writing Act, similar to what was introduced in the United States last year, to force the Canada Revenue Agency to use easy-to-understand language in its communications. She also wants the federal government to establish a national database of Canadian products made by small businesses to better promote the merits of buying from smaller firms.
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Barbara Orser, chair of the Taskforce for Women's Business Growth, said Canada desperately needs a national strategy to support female entrepreneurship. Female-owned firms are, on average, half the size of those of their male counterparts and may not necessarily benefit from existing innovation agencies because many are in the early stages of development.
Credit-card fees are the No. 1 issue identified by small retailers, said Diane Brisebois, CEO of the Retail Council of Canada. While the NDP has pledged to regulate credit-card transaction fees for merchants, small retailers are disappointed that other parties have failed to follow suit.
Garth Whyte, CEO of the Canadian Restaurant and Foodservices Association, said politicians need to broaden their definitions of innovation and entrepreneurship. "They don't know that we are a $60-billion industry - that we employ more people than
forestry, fisheries, mining, agriculture and the financial sector combined." The industry generates nearly 4% of Canada's GDP and is the country's fourth-largest employer. The association has created a federal candidate checklist that includes issues such as red-tape reduction, payroll taxes and credit-card processing fees. |
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Aboriginal business owners growing in numbers, businesses experiencing growth and profitability
05 April 2011
Canada NewsWire | |
The first in-depth research in a decade shows Aboriginal small business owners across Canada are growing in numbers and experiencing wide spread success. | |
Key findings from Promise and Prosperity: The Aboriginal Business Survey, published by the Canadian Council for Aboriginal Business:
- The number of Aboriginal business owners and entrepreneurs is growing at a rate that far exceeds that of self-employed Canadians overall.
- Aboriginal businesses are diverse, and are not limited to any one region, industry sector, or market.
- Aboriginal small business owners are succeeding, in terms of profitability and growth but also in ways that go beyond the bottom line.
- Successful Aboriginal small businesses are distinguished by their use of annual business plans and innovation.
- Aboriginal small businesses create jobs for Aboriginal and non-Aboriginal people alike.
- Aboriginal entrepreneurs rely primarily on their own resources for both start-up and ongoing financing, and access to financing is considered one obstacle to growth.
- Despite the challenges of small business ownership, there is widespread confidence about the future.
The Report contains broad recommendations for the consideration of financial institutions, government, Aboriginal entrepreneurs, and organizations with the interest and capacity to work with Aboriginal Businesses in order for more Aboriginal businesses to achieve success:
- Improve access to capital for Aboriginal businesses;
- The creation of provincial and municipal Aboriginal procurement strategies
- Business planning by Aboriginal Business Owners is a critical success factor;
- Building stronger networks will lead to sharing of expertise and knowledge among and between Aboriginal businesses. |
Your business and the Canada Consumer Product Safety Act
March 23rd, 2011
If you are a manufacturer, importer or seller of consumer products, the new Canada Consumer Product Safety Act that comes into force in a few months could have important implications for your business. The purpose of the Act is to protect the public, as well as to increase industry's responsibility towards keeping unsafe products off the market.
It is wise to keep abreast of your obligations under the new Act:
- Be aware that manufacturing, importing, selling or advertising any consumer product that could be a potential health or safety risk is prohibited.
- Take measures to avoid advertising or labelling that is false, misleading or deceptive as far as safety claims are concerned.
- Keep accurate records and report product safety information when needed.
- Bear in mind that your place of business may be inspected at any time (if it is not your home) and your products tested or recalled.
- Remember that you may be subject to fines or prosecution if you are found in non-compliance.
What should you do if you are concerned about how your business is affected by the Canada Consumer Product Safety Act?
- Consult Health Canada to stay informed about your responsibilities.
- Seek legal advice to make sure your practices pass muster.
- Implement a compliance strategy.
- Test your products to ensure they are up to standard.
- Track key information, so that you can fulfill any reporting obligations.
Keeping accurate, up-to-date records of the names and addresses of your suppliers is crucial, in case you run into any problems or defects. It is up to you to decide whether the problem is serious enough to cause death or health problems such as injuries that require medical treatment. If so, it is your duty to report it to the supplier and to Health Canada within two days of discovery. A detailed written report must be filed within ten days. You also need to report inadequate labelling.
The Minister of Health will be able to order product testing to ensure that businesses are in compliance with the Act, as well as the recall of any product deemed to be a danger to health and safety. Under the Canada Consumer Product Safety Act, Health Canada inspectors are authorized to seize products, documents and computer files in order to verify whether they are compliant with the law. It is in your best interests to be vigilant about the quality of your products.
Ontario Budget Highlights
Here are some of the highlights from Finance Minister Dwight Duncan's budget tabled Tuesday at Queen's Park:
· 60,000 new student spaces in Ontario colleges and universities by 2015-16
· 90,000 additional breast cancer screening exams
· $257 million over three years for expanded mental health and addiction services for children
· $200 million in savings and efficiencies at Ontario Power Generation, Hydro One, the Ontario Lottery and Gaming Corp. and the Liquor Control Board of Ontario by 2013-14
· 1,500 public service jobs eliminated between April 2012 and March 2014, over and above the 3,400 fewer positions announced in the 2009 budget
· Two new jails in Toronto and Windsor to replace ageing facilities dating back to the 1850's in Toronto, Owen Sound, Sarnia, and Walkerton
· Cancelling the construction of the Toronto West courthouse to save $181 million
· Launching a commission to reform Ontario's public services, chaired by former TD Bank chief economist Don Drummond
· Revised deficits of $16.7 billion for the fiscal year ending Thursday, $16.3 billion for 2011-12, $15.2 billion for 2012-13, $13.3 billion for 2013-14 with Ontario still slated to be in the red till 2017-18
· Nearly $175 million in provincial funding as part of more than $1.3 billion in new investments to create 2,100 private-sector jobs and keep an additional 7,800 jobs in Ontario
· A repackaging of an existing patchwork of provincial tax credits into the new Ontario Trillium Benefit to launch in July 2012 that will help low- to moderate-income households with payments of $128 a month for a family of four with a net income of $25,000 that pays $920 in rent. |
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Tip of the Month |
How Much Money do you Really need to Spend
Young and old businesses alike often face the age-old dilemma of finding the money to spend on marketing their business when cash flow is tight. You know you need to spend money to bring in customers, but you don't have the money to spend until you get those customers. The fact is, you do have to spend something. The worst thing you can do if business is suffering, is to do nothing. The good news is, you don't have to spend a fortune. With a little creative thinking, and some effort, you can spend a lot less money. You must, however, be prepared to spend more time. That's the trade-off. If you have unlimited cash, you can buy unlimited advertising. If your financial resources are limited, you will have to spend more time on marketing. A good place to start is with a marketing plan.
A good marketing plan means setting goals, planning strategies and preparing budgets for both time and money. Strategic assessment of your marketing needs allows you to make the most of buying opportunities, discounts, volume pricing etc. It also helps to keep you focused. In order to make sure that you are making the most of the minimal budget that you have, you will always have to maintain a focus on who your target customer is. You will have to assess every advertising/marketing opportunity out there to determine if it will hit your target audience and if it is cost effective.
If you do decide that an opportunity is a wise investment for your business, make sure that you also take the time to get the most exposure out of it that you can. In other words, advertise the advertising. If you have taken out a website - let people know about it by putting it on your signs and business cards and in your ads. If you are having an event - send out a press release, put signs in your windows, on your website, send emails out to your customers and get out to networking events to let people know about it, and advertise where you know your customers will see it.
Using other businesses to help market yours is another great way to stretch your marketing dollars. Teaming up with other entrepreneurs with whom you share a target market will create extra business for all of you as you refer and promote to each other through links to each other's websites and showcasing each other's brochures and business cards.
Becoming known as an expert by writing articles, speaking to groups, volunteering your time and information are also good ways to market yourself - create a public profile that builds trust in your potential customers. Remember, you are your business.
Keeping your existing customers happy is also a good way to increase sales. Happy customers will not only be repeat customers, but they will bring in new customers by their referrals. Their testimonials will help market your business. Everyone likes to do business with people that have come recommended.
And remember - bigger is not always better. Don't put on a big show and blow the budget on one campaign or event and then have nothing left to follow it up with. The key to a good marketing plan is consistency and frequency. It is far better to find several small ways to keep your name out there over a longer period of time.
For some good marketing ideas, check with your competitors - What is working for them? What is not? Copy good ideas, adapt others and learn what mistakes to avoid. Networking events, websites and business consultants are also excellent sources of inspiration and advice. But the bottom line is that you are the best judge of what you can afford. It takes a combination of both time and money to make a name for yourself. How much of each is up to you. The worst thing that you can do is to do nothing.
One of the most important things to remember with marketing is that you can't manage it if you can't measure it. Tracking your results will make sure that your efforts are paying off. Use feedback forms, draws, coded coupons, a database etc to keep track of your marketing successes and failures. This can save you money and time over the long haul. Best Advice: Whatever you do, make sure you focus on your customer. Targeted marketing is far more cost effective than mass marketing.
Terri Plaxton Smith
Greater Barrie Business Enterprise Centre
705 729-2445 |
| GBBEC Workshops |
Introduction to Business Workshop Tuesday May 3, 2011 9:30am - 11:30am
Writing a Business Plan Workshop
Tuesday May 10, 2011 1:00pm - 3:30pm
Starting a Business Group Consultation
Tuesday May 17, 2011 9:30am - 12:30pm
Limited Spaces Pre-Registration Required Call 705-720-2445 to register
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| Coaches Corner | |
Igniting Creativity in Business
Creativity is the spark that creates innovation in business, builds dynamic teams, develops new and improved products and award winning marketing campaigns. Creativity creates fresh ideas and forward thinking leadership.
Most Entrepreneurs are adept at creative thinking. When it is their idea, they are eager and flexible and yet sometimes not nearly as open or engaged when the idea comes from someone else. Listening, "really listening" not just nodding your head, can instill passion and purpose in your team.
What if you looked at every member of your team with excitement and anticipation for the next innovation in your company? What if the creativity is there and you just have to ignite it? Start asking and listening to the answers, you will never know until you do!
Creativity is problem solving in action. Sometimes the biggest challenge is you and getting yourself to see a situation or a challenge differently. Turning challenges into opportunities may take some time what will you do?
For information contact Coach Jane Schnurr at 705.444.5338 email info@awesomecoaching.com or visit www.awesomecoaching.com. Coach Jane Schnurr coaches business leaders and individuals for optimum performance and effectiveness.
Coach Jane Schnurr
705.444.5338
info@awesomecoaching.com
www.awesomecoaching.com.
© Awesome Coaching Enterprises 2011 |
| Business of the Month | |
PINKstilettoz is a Women's Network based in Barrie & Innisfil.
As women it is in our nature to always be taking care of everyone else and in the midst of this we sometimes lose ourselves. So this site is created to be a place where you can come together and connect with other women in your community through fun events designed to inspire, challenge & most of motivate you to take time for yourself, this site is for Women of all ages & all walks of life.
We recently launched 2 more divisions to the PINKstilettoz Network:
PINKpreneurz~ connecting women in business in the community
PINKmumz~ connecting moms in the community
Some of the events we have done are: Pole fitness, White water rafting, Chippendales, Brunch & movie, Retro Roller Skating, High Flying Trapeze, Tree top trekking, Murder mystery dinner, Snow tubing, Glow in the dark bowling, Spa day and so much more...We also believe in giving back to the community and are participating for the second year in the Relay for Life -12 hour walk for Cancer and have almost beat our last year's totals of $3000.
PINKstilettoz.PINKpreneurz.PINKmumz
http://www.pink-stilettoz.ca/
julie@pink-stilettoz.ca/
705-321-1079 |
| Marketing & Communications |
Web Marketing Trends
Recently, as part of our on-going research we have compiled some interesting online statistics that will affect decisions you make about your company. For each set of stats we have tried to provide some interpretation but as many of you probably already know, how such trends and influencing factors affect a company must be considered carefully on an individual basis to understand how to best to benefit from this information.
This first set of statistics comes from Statistic Canada. Such information is released publically periodically. You can purchase such information well in advance of the release of the analysis, if you are willing to pay a premium. Internet use in Canada continues to lead the way in the industrialized world and Southern Ontario continues to be one of the heaviest user regions in Canada.
Usage statistics released recently from Stats Canada can attest to these facts. The CBC had some basic interpretation of the stats.

We recently attended a social media conference/seminar that provided some perspective on the use of social networking tools (such as Facebook), online marketing and e-mail best practices. The following include a few important stats that underline the importance of utilizing this medium more effectively.
· 7 million customers will shop on their mobile phone in 2010, up from 4 million in 2009.
· Facebook link, free shipping offer and store locater are the top three retail-e-mail techniques
· Estimated value of a Facebook fan is $ 136
· Victoria Secret has 11.7 million fans and Wal Mart has 4.1 million
· The most popular e-mail send days are Monday, Thursday and Friday
· Location based marketing is a growing trend
· There are 2.6 million mobile devices worldwide
We work with clients to help interpret this information and put plans into place that take advantage of trends in the marketplace. We then put into play, best practice strategies for online marketing so that your business can maximize its benefit. In talking to clients, the most common barrier to effective implementation is mistaking function for strategy, and buy that I mean they consider the technical implementation and the costs rather than understanding how it can be used to best effect for their particular business model.
We have been hearing about smart phone shopping in the news for quite some time but how is it actually affecting sales at the retail level? An article in "Lies, Dam Lies & Statistics" blog offers some interested statistics. A US study shows us that more consumers are browsing and researching products while in store - up from 27% in November 2009 to 48% in December 2010. And it's the under 35s that are most likely to do so - 60% compared to 27% for the over 55s (actually still quite a high % for that age group.)
Overall men (51%) browse and research in-store more than women (44%).
However, according to another US study by the BabyCenter, the percentages are very different when you only look at mothers with 68% using their Smartphone while shopping. That BabyCenter study says that "moms love smart phones" with 53% having bought one as a direct result of becoming a mother. An important point for marketers to bear in mind - even when wheeling their prams around, mothers today are increasingly connected via their mobile devices.
One final set of statistics that you may find interesting is this tidbit on retail couponing which has been the leading edge in terms of selling Smartphone shopping to retailers. "The consumer just wants a seamless service and doesn't want to go through something extra like downloading individual coupons. It has to be more convenient for them." To learn more visit CBC.
By Paul Cormier
© Ycommunicate.com inc. 2011 3A King Street South Unit#3 Cookstown, Ontario L0L 1L0
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Your Say |
Terri.
We had some fun at the Farmers' Market last Saturday. Here is our latest community video. Our video features politicians, kids, soup, greeting cards, country music and yes even horses! I hope you enjoy it.
http://www.youtube.com/user/BarrieBTV?feature=mhum
Brad Moore
Director
Northern Video Works
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Do you have something to say that we could all benefit from? If you would like to share your tips, advice, comments or expertise with our clients by contributing to this newsletter, please send an email to newsletter@barriebusinesscentre.ca by 4 P.M. Thursdays, the first week of each month. Inclusion will be at the sole discretion of the GBBEC, dependent on suitability, space availability and the number of contributions received. This is not an advertorial or advertising spot, but rather an opportunity to share valuable words of wisdom or announce your upcoming events. Of course you will be given credit for the submission with a link to your website if available. We reserve the right to include your submissions in subsequent newsletters in addition to or instead of inclusion in the following week's issue. |
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